Trinny London has launched a new AI-powered experience offering personalised recommendations to customers as it strengthens its digital-first approach to skincare.
Developed in partnership with Revieve and Google Cloud, the new digital advisor hopes to provide users with the insights needed to make informed decisions about their skincare.
Using advanced AI to detect skin conditions and characteristics from selfies, combined with individual preferences, customers can receive tailored skincare suggestions and customised routines built with Trinny London’s high-performance products.
The launch comes as 71% of consumers expect personalised interactions, with more and more beauty brands introducing AI and AR-powered experiences to cater to this demand.
Sampo Parkkinen, Chief Executive at Revieve, said, “Revieve is thrilled to launch this pioneering skincare solution alongside Trinny London, supported by the power of Google Cloud.
“This collaboration represents a fusion of beauty and advanced technology, setting a new standard for personalised skincare. We are excited to see how our combined efforts will enhance consumer engagement and satisfaction in a market that increasingly values customisation and precision.”
The partnership marks a first in the UK, integrating Google Cloud’s advanced infrastructure with Revieve’s AI-powered solutions, and hopes to “set a new benchmark” for hyper-personalised skincare experiences in the retail and beauty sectors.
Paul Tepfenhart, Global Director at Google Cloud, said, “We are delighted to support Trinny London and Revieve in this innovative endeavour. This partnership underscores our commitment to transforming industries through technology, and we are thrilled to see how this collaboration will drive forward the next generation of consumer health and beauty tech.”
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