UOB Travel Selects Amadeus as Digital Transformation Partner

UOB Travel Selects Amadeus as Digital Transformation Partner

UOB Travel is implementing a suite of advanced technology solutions designed to drive greater efficiency and elevate the customer experience.

Amadeus, the provider of travel technology solutions, has been selected by UOB Travel as its digital transformation partner. 

A subsidiary of Singapore-based United Overseas Bank (UOB), the travel management company offers a wide range of services that support every aspect of our Clients’ journeys, from managed business travel, bespoke itineraries, scenic cruises, and more for its cardmembers and banking customers.

Together, the two organisations will develop an updated and modern end-to-end travel system that enables UOB Travel to serve the needs of its clients at every step of their journey.

“Amadeus’ holistic travel technology offering has transformative potential for UOB Travel in Singapore,” said Steven Ler, Executive Director, UOB Travel.

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“Through a suite of digital retailing, automation, productivity, and back‑office solutions, we are building a future‑proof business system with scalable, efficient solutions. Together, we are better able to serve the evolving needs of our customers.

UOB Travel is implementing a suite of advanced technology solutions designed to drive greater efficiency and elevate the customer experience. Travel consultants will benefit from a range of automation and productivity tools that streamline daily operations and reduce manual effort.

In addition to its digital transformation, UOB Travel will also have access to a broader range of travel content, including modern distribution channels such as NDC (New Distribution Capability), ensuring a seamless and comprehensive booking experience for both agents and customers.

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Overall, these integrated solutions will enable UOB Travel to offer richer content, faster service, and a more connected experience to deliver exceptional value to customers while supporting ongoing business growth.

“UOB Travel and Amadeus have a shared vision to make the travel experience better,” said Javier Laforgue, Executive Vice President, Travel Unit & Managing Director of Asia Pacific, Amadeus.

“Together, our two organisations are well‑placed to show how the next generation of travel technology can streamline operations, maximise efficiency, and unlock new revenue opportunities — all within a seamless end‑to‑end workflow. Amadeus looks forward to working closely with the UOB Travel team to deliver on this shared vision.

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