Valspar lays claim to an industry-first as it launches colour consult service via B&Q stores and Whatsapp.
Valspar has launched a new free service to help customers make informed decisions about paint choices and colour schemes.
People can choose from a 20-minute in-store consultation, or an online service is also available via WhatsApp.
The former is available in over 100 B&Q stores. Customers need to book an appointment at the chip rack for a session. They can share examples of favoured styles and purchase sample paint pots to try at home.
In what is pitched as an industry first, new ‘WhatsApp Colour Experts’ will be chatting to consumers directly, taking them through the colour process, getting a feel for their style and curating moodboards to inspire them.
Lucy Steele, Senior Brand Manager at Valspar, said: “Our consumers no longer need to feel overwhelmed by the rainbow of options, or struggle with their style inspo. This new, free service gives customers a chance to chat to colour experts and get the confidence they need to transform their space.”
“This approach to shopping puts the customer first and provides access to experts like never before. With two easy options to either visit your local B&Q, or simply open up WhatsApp, our service is the easiest way to transform your home to an expert standard.”
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