Valtech and MandM have plans to expand the app’s multilingual capabilities and refine its personalisation features, with the goal of enhancing customer engagement and driving growth.
Valtech has partnered with MandM, a UK online fashion and sportswear retailer, to launch an AI-centric mobile app.
Built for both iOS and Android, the app utilises Google Cloud and Contentstack technologies and will have: AI-powered search and browsing for improved product discoverability; A framework using Google’s Flutter software for easy and efficient UI updates.
This also complements MandM’s Google Cloud strategy, laying the groundwork for deeper adoption of Google Cloud Platform services to support intelligent localisation, scalable customer experiences, and rapid expansion into European markets.
Tom Goode, Customer and Ecommerce Director at MandM, said, “Valtech understood how best to transform our shopping experience and take our business to the next stage of growth.”
“We’ve not only gained technological sophistication, but also new ways of working and thinking when it comes to product innovation and prioritisation. The outcome is a turning point for our brand and sets us on the right path for the future.”
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Matt Hildon, Retail Portfolio Director at Valtech, said, “Customers have more choice than ever on how, where and when to shop. Retailers need to leap ahead of the competition, adopt a culture of innovation and drive loyalty in order to stay at the forefront of their customers’ minds.”
“MandM’s new app, built on Contentstack and Google Cloud technologies, shows the incredible results that can be achieved when a retailer acts upon these market dynamics and evolving customer needs.”
“By integrating Google Cloud’s AI with data operations and front-end experiences, MandM’s offering will be primed for the modern customer and retail landscape. We’re excited for what’s to come as we continue our collaboration.”
Rukshana Karunaratne, VP Customer Success at Contentstack, said, “By leveraging Contentstack’s cutting-edge platform and flexible architecture, MandM’s content team has dramatically reduced the time needed for content updates – from days to minutes.”
“This agility gives them an undisputed edge in the market, allowing them to deliver state-of-the-art digital experiences with speed and efficiency.”
Valtech and MandM plan to expand the app’s multilingual capabilities and refine its personalisation features, with the goal of enhancing customer engagement and driving growth. New AI-powered search and exclusive shopping functionalities will be introduced in the near future.
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