Virgin Media O2 adopted a sustainable approach when constructing the store, incorporating recycled and reused materials while prioritising energy efficiency throughout the design and build.
Virgin Media O2 has opened a new concept store in Westfield Stratford City. The UK’s largest telco store at nearly 5,000 sqft, it adds to the current 300 physical locations Virgin Media O2 already operates across the country.
It will be divided into discovery zones across an open plan layout, giving customers the chance to test out the latest products as well as popular gaming and entertainment tech, with dedicated expert advisers on hand to answer any questions.
Earlier this year, the company rolled out new tools that enable store staff to better support customers with their services in person. Additional functionality will be added next year to further aid store staff and provide customers with more ways to get help should they need it.
Rob Orr, Chief Operations Officer, Virgin Media O2, said, “This opening demonstrates our ongoing commitment to serving customers at a time and place that works best for them, including on the high street. Over the past 12 months, we have invested millions of pounds to upgrade and improve over 100 stores giving customers a brilliant experience when they shop with us.”
“With further investment planned in 2025 and beyond, including new tools that will bolster the support colleagues can offer in person, we remain focused on strengthening our connections with communities and delivering even more value for our customers.”
Virgin Media O2 adopted a sustainable approach when constructing the store, incorporating recycled and reused materials while prioritising energy efficiency throughout the design and build.
The store also aims to make it easier for consumers to recycle their old or unwanted devices, helping the company to reach its wider sustainability targets. Electronics, including old mobiles, earphones, wearable tech and cables can be recycled in exchange for money.
It is also a National Databank hub, where people experiencing data poverty can get a free O2 SIM with 25GB of monthly data, plus texts and calls for 12 months to stay connected.
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