Walmart Realm invites users to collaborate with a brand, in a social atmosphere, allowing visitors to to gather and exchange information.
Walmart Realm has announced a festive update which includes four new virtual shops inspired by social trends from Pinterest and TikTok with gifts and holiday ideas curated by influencers.
This allows customers to see products in their own personal space. A Wish List feature, meanwhile, enables people to create and share gift lists with family and friends and there is also improved product discovery for more seamless commerce.
And in the spirit of giving, Walmart will be giving guests the opportunity to win a Meta Quest 3S, HP Envy 2-in-1 Laptop, HART Tools Toolkit and more, via weekly giveaways and mini games between now and 20th December.
“Walmart Realm is continuing to shorten the distance between inspiration and commerce for the next generation of customers, highlighting the best gifts for everyone on their list in a familiar, gamified experience. It’s fun. It’s immersive. It’s adaptive retail,” said Justin Breton, Head of Brand Marketing Innovation at Walmart.
Launched earlier this year, built using the Emperia Creator Tools platform, and produced by Sawhorse Productions, Walmart Realm invites users to collaborate with a brand, in a social atmosphere, allowing visitors to to gather and exchange information on a particular topic, while also engaging and purchasing products related to the topic.
Walmart says that the social nature of this approach allows for digital creators an almost complete freedom in expressing themselves, while providing it the opportunity to enjoy the viral effect of such experiences.
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