VNTANA, a 3D eCommerce technology provider, announces its partnership with ByondXR, a retail tech company that provides brands and retailers with 3D digital showrooms to help them take a step towards the metaverse.
The partnership is founded on integrating VNTANA’s 3D CMS technology, allowing ByondXR customers to create interactive 3D virtual showrooms from existing design files instantly.
This new integration allows brands to instantly upload their existing 3D designs from programs like Browzwear, Clo, Keyshot, Modo, and more to create interactive 3D digital showrooms in ByondXR. No additional work is needed as VNTANA’s patented algorithms automatically optimize and convert files to meet varying online and game engine standards, including those required for the metaverse.
Before this integration, design files required manual work from 3D artists to reduce file size and polygon count to work on the web and in-game engines. This quickly becomes unmanageable as brands scale from hundreds to thousands of designs. VNTANA’s automated software saves days of manual work and seamlessly enables brands to go from design to sales and marketing. This partnership comes as brands recognize the benefits of providing their eCommerce and B2B customers with immersive 3D, AR, and metaverse shopping experiences.
“Retail brands continue to look for new ways to improve their eCommerce and B2B sales storefronts to create an engaging experience for customers,” says Ashley Crowder, co-founder, and CEO of VNTANA. “The integration of VNTANA’s API into ByondXR’s system makes creating and integrating 3D assets into their immersive showrooms quick and seamless. Brands utilizing 3D, in turn, see a boost in sales and a significant reduction in costs by replacing physical prototypes.”
ByondXR creates virtual environments that mimic real-life showrooms and stores for brands and retailers for an immersive customer experience. The ByondXR platform will connect with VNTANA’s 3D cloud to display optimized 3D versions of each asset within the virtual storefront.
“With the integration and usage of VNTANA we are enabling our customers to streamline their 3D digital workflow to easily transform their 3D assets to a lightweight part of our virtual showroom without losing any of the quality,” says Noam Levavi, co-founder and CEO of ByondXR. “Customers like Agron (Adidas US) and Group Dynamite are using the VNTANA collaboration and integration in order to create an efficient end-to-end process from asset creation to the XR showroom on our cross-functional platform.”
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