With NFC-enabled shelf labels, people can now tap directly at the shelf to join Co-op’s membership offering in seconds, unlocking personalised offers, exclusive pricing, and deals.
VusionGroup has ramped up its partnership with Co-op as the roll-out of electronic shelf labels continues across the UK, with the aim of making shopping smarter, more transparent, and more sustainable.
With NFC-enabled shelf labels, people can now tap directly at the shelf to join Co-op’s membership offering in seconds, unlocking personalised offers, exclusive pricing, and deals.
The new electronic labels (powered by VusionCloud) also provide transparency on allergens, nutrition, and country of origin; instantly update prices, promotions, and savings; simplify in-store tasks like stock replenishment and online order picking; improve inventory management; and cut paper waste by replacing traditional labels.
Currently live in 700+ stores, the roll-out will reach 1,600 by the end of 2025 and every Co-op store by 2026.
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David Tyas, Co-op’s Operations Innovation Lead, said, “We’re committed to continually exploring innovative technology that can improve how we operate – with ease, convenience and the customer experience at the heart of everything we do.”
“The electronic labels not only have the potential to enhance product information and transparency, avoid paper waste and improve ways of working.
“They can also enhance the shopping experience and make it easier for customers to become a Co-op member and start to benefit from member price savings, promotions and deals, and save on a wide range of everyday essentials.”
Roy Horgan, SEVP Strategy, Marketing & Communications, VusionGroup, said, “Co-op’s innovative use of NFC tags to seamlessly link customers to membership directly from the shelf is just one demonstration of how this technology can transform the retail experience.”
ALSO READ: Co-op Launches Food-For-Now Microstore in UK
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