Waitrose shoppers can unlock ‘Little Treats’ rewards after spending £50, £100, and £250 in-store or online, with rewards resetting each month for continuous perks.
Waitrose has revealed major changes to its loyalty scheme that will see shoppers bag freebies and receive money-off vouchers. The popular supermarket chain is expanding its MyWaitrose loyalty scheme in 18 of its stores.
The new initiative will see shoppers of the upmarket grocer earn ‘Little Treats’, which could include complimentary items or discounts on their shopping.
Customers invited to take part in the trial will be able to track the amount they have spent each month in store and online by viewing a new ‘Little Treats’ tracker in their Waitrose account online or in the app.
To unlock the rewards, consumers must scan their loyalty card if shopping in a store, or ensure they have linked their My Waitrose account to their online account or app.
Once a shopper has spent £50 in-store or online, their first treat will appear in their account. A second is unlocked at £100, and the third at £250. The rewards will reset at the beginning of every month, allowing shoppers to get their hands on dozens of goodies every year.
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The scheme is an extension of the existing MyWaitrose programme, which already includes benefits ranging from personalised vouchers, free daily hot drinks (with a reusable cup), free copies of the monthly Waitrose Food magazine, member-only prices on selected products, to discounts on Waitrose Cookery School classes.
The new rewards programme aims to reinforce a sense of membership for shoppers, offering a more personalised and engaging shopping experience.
Nathan Ansell, Chief Customer Officer for Waitrose, said, “We’re continually investing in and evolving our My Waitrose loyalty club for the benefit of our members. Little Treats’ is a way to regularly remind our growing number of loyal customers just how much we value them.”
“It could be something delicious, something useful or something that makes them smile. Over the course of a year, they could receive many treats, and I hope each one reminds them that being a My Waitrose member means they’re part of a special club of food lovers.”
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