Walmart Discovered, has officially surpassed 30 million total visits with a sustained approval rating of 96% and more than 2.1 million hours of play time.
Walmart’s virtual experience on Roblox, Walmart Discovered, has officially surpassed 30 million total visits with a sustained approval rating of 96% and more than 2.1 million hours of play time.
The milestone comes as Walmart Discovered Holiday Update on Roblox goes live, with the US retail giant launching its first ever emote as chosen by its community. The update also includes new real-world items with free virtual items in a gifting pop-up.
Other highlights include:
- Virtual Holiday Market with curated UGC and experiences
- Gifting feature and holiday rewards calendar with daily updates
- Free limited UGC and festive in-game effects for avatars
- New winter themed cart upgrades and effects for Glide & Seek
- Weekly community events and discussions on Discord
- Updated AR experience with new UGC and limited time quest
“From the beginning, Walmart Discovered has been an experience by and for the community. And in my opinion, our community first approach, which we consistently lean on to make decisions, is the driving force of our success,” says Justin Breton, Head of Brand Marketing Innovation at Walmart.
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