Walmart Launches Ecommerce Experience on Zepeto

Walmart announced its third Zepeto launch for ecommerce.

Walmart has launched Zepeto’s first ever ecommerce experience for real world items.

In a LinkedIn post, Justin Breton, Head of Brand Marketing Innovation at Walmart, said, “You read it here first… 2025 is the year of immersive commerce! Users are now able to buy real-world No Boundaries items directly on Zepeto by logging in to their Walmart account for a secure buying experience. The purchase of each real-world item also comes with a free virtual twin.”

“This is our third drop since launching on Zepeto in October. In a short period of time, we’ve learned what resonates with the community, what tactics drive increased engagement, and so much more. Here are some results to date: 3.6M+ try-ons of our 20 previous virtual items; 1.87M+ pieces of user generated content shared; 180K+ item likes and 67K+ item saves for future purchase. All data provided by GEEIQ.”

He added, “Our strategy to continue investing in emerging platforms and immersive commerce isn’t because they’re shiny new objects to test with. It’s driven by data and insights about the next generation of consumers, such as: 56% of Gen Z say visiting a brand’s virtual experience improves perception; 53% of Gen Z gamers spend more than $20 every month on virtual items; 42% of Gen Z use their virtual avatar to test fashion items they might buy IRL.”

“The launch is complemented by ten new items, available for real-world or virtual purchase, from the spring No Boundaries collection and a self-love themed photobooth backdrop for additional content creation.”