This is a major step in Webflow’s vision to make it seamless for marketers and designers to create on-brand, professional websites.
Webflow announced the acquisition of Intellimize, a website personalisation and conversion rate optimisation platform that leverages AI to help marketing teams personalise websites for each unique visitor across the buyer journey.
Vlad Magdalin, Co-Founder and CEO of Webflow, said, “Over the past decade we have disrupted how websites are built by giving development superpowers to designers and marketing teams at companies like Orangetheory Fitness, IDEO, Dropbox, and many more. But the same pain that’s felt when trying to build powerful websites is felt when trying to personalise and optimise visitor experiences. With the acquisition of Intellimize, we’re taking a huge leap in expanding the superpowers we give to web teams — and offering a much better alternative to clunky, complex, and expensive digital experience platforms.”
Guy Yalif, Co-Founder and CEO of Intellimize, said, “For the past eight years, we’ve helped demand generation, growth, and conversion rate optimisation marketing teams personalise experiences to deliver more leads, more customers, and more revenue. Together with Webflow, we will make it easy to create on-brand professional websites (which brand marketers want) that simultaneously deliver measurable business results (which demand gen marketers want).
“No one else in the market has been able to deliver both because no one else makes it simple to create variations in the same marketer-friendly UI as the website itself. We’re thrilled to bring these innovations to Webflow’s several hundred thousand strong community and beyond,” Yalif added.
This is a major step in Webflow’s vision to make it seamless for marketers and designers to create on-brand, professional websites that deliver personalised, engaging experiences, driving measurable business results.
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