The new challenge by Weigel’s turns daily app check-ins into rewarding moments, encouraging guests to build a habit of opening the Weigel’s app each day to earn points and unlock milestone rewards.
Weigel’s has announced it is adding an “exciting twist” to customer loyalty with the launch of “Streaks.” The new challenge turns daily app check-ins into rewarding moments, encouraging guests to build a habit of opening the Weigel’s app each day to earn points and unlock milestone rewards.
“MyWeigel’s Rewards is built on giving our guests reasons to return, and Streaks builds on that by turning daily engagement into a rewarding game,” said Jessica Starnes, Director of Loyalty at Weigel’s. “It’s a simple, fun way to encourage guests to stay connected with our brand.”
Powered by the Rovertown platform, Streaks invites users to tap a single button in the Weigel’s app each day to check in, unlocking milestone rewards at 7, 14, 21 and 28 consecutive days. Weigel’s said the points are added to users’ accounts and can be redeemed for fuel, pizza and other popular in-store products.
Streaks follows the March launch of the Weigel’s Arcade, which surpassed one million plays in its first three months. With a “66% year-over-year increase in Gen Z engagement,” the company continues to embrace interactive, entertainment-driven features that position its app as an essential customer engagement tool.
“Gamification isn’t just a trend—it’s a proven strategy,” said Starnes. “Features like Weigel’s Arcade and now Streaks deliver excitement, encourage daily use, and drive customer loyalty. Our guests are actively looking for reasons to open the app every day, and we’re committed to making those experiences rewarding and fun.”
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