The expansion strengthens Wolt’s position as a one-stop local commerce platform, helping both national chains and small, independent businesses reach customers faster and more efficiently.
Wolt is accelerating its non-food growth across Europe with a wave of launches in electronics, pet supply and health & beauty this festive season.
The expansion strengthens Wolt’s position as a one-stop local commerce platform, helping both national chains and small, independent businesses reach customers faster and more efficiently.
More than 3,000 new non-food retail venues have joined Wolt’s platform in the second half of the year. Non-restaurant orders now make up about 20% of its business, with more than 5.5 million unique non-food products available on the marketplace in over 700 cities.
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“Our vision is simple: to make everything that customers need day to day available locally, instantly and reliably. This isn’t just about adding more categories, it’s about driving forward Wolt’s transformation into the digital shopping mall of the future that brings the best of your neighbourhood to you,” said Cengiz Rahmioglu, Wolt’s Global Head of Non-Food Retail.
“With these new launches, from electronics and beauty products to pet supplies and children’s toys, we’re showing how local commerce can truly scale, bringing more convenience and choice to customers while strengthening our partnerships with trusted local retailers across Europe.”
Drugstores and beauty remain a key focus for Wolt, with launches including Bipa in Austria, Lili Drogerie in Greece, and Vita going live across seven Norwegian cities, offering nearly 6,000 products to customers on the app.
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“We’re seeing a clear trend where customers expect seamless shopping experiences both in-store and online,” said Are Berg, CEO at Vita.
“Through our partnership with Wolt, we can offer fast delivery of products from our stores straight to customers’ homes, thereby strengthening our position as the most accessible player in our segment.”
In the electronics category, meanwhile, Tehnomanija in Serbia has launched over 80 venues across four brands.
In Finland, Telia has scaled nationally to more than 40 Marketplace venues, while Verkokauppa launched a Marketplace pilot in Turku. Power and Gigantti have also integrated Wolt Drive into their websites. Additionally, Baku Electronics in Azerbaijan and Neptun in Albania have also joined the Marketplace.
“As well as expanding our retail offering, this is about creating new ways for customers to discover great value and convenience on Wolt this festive season,” adds Rahmioglu.
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