This partnership supports Woodie’s ambition to lead omnichannel retail in Ireland by providing greater choice and convenience both online and in-store.
Woodie’s has partnered with Virtualstock with the aim of scaling its online product offering and delivering a richer CX. By integrating Virtualstock’s dropshipping and supplier management tools, Woodie’s stated that it can now onboard suppliers faster and more efficiently, cutting time to market whilst increasing choice.
The partnership is central to its ambition to lead in omnichannel retail, offering customers an even wider selection of products both online and in-store.
Customers are seeing the benefits with hundreds more orders processed each month, improved returns via Drop2Shop integration and easier access to new product categories.
The returns process is also more convenient, with customers now able to return online purchases via QR code at any of Woodie’s 35+ stores nationwide.
“Our mission is to be Ireland’s leading omnichannel DIY, home and garden retailer. Our partnership with Virtualstock is a key part of that journey, enabling us to rapidly expand our product catalogue and offer customers more choice and flexibility than ever before, said Damien Dwyer, CEO, Woodie’s.
“Virtualstock also allows us to bring new products and brands to market quickly, helping us stay ahead in delivering the variety and convenience our customers expect as market leaders.”
Ed Bradley, CEO at Virtualstock, said, “People are shopping online more than ever before – Ireland leads this trend, with 96% of internet users making online purchases last year. Purchasing homes, furniture, and garden accessories online is on the rise.”
“We want Woodie’s to be able to capitalise on that – giving them the tools to stay one step ahead of shifting demand.”
“Woodie’s has experienced an impressive 10% range uplift in the first quarter, and there’s lots more where that came from. Strategic range expansion is the fastest, smartest way to meet customer demand without overextending operations, and it’s a clear example of how smart technology can unlock scalable growth.”
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