This latest campaign is part of Yazoo’s aim of reaching 93% of 16-54 year olds within the UK.
Yazoo is encouraging loyalists to explore its more indulgent product line in its newest £6 million marketing campaign.
Yazoo’s Brand Manager, Ali Heal, said, “As the number one traditional flavoured milk brand, we are perfectly placed to drive category growth through trend-led innovations and ATL investment. We’re going big in 2024 by doubling our media spend to raise awareness of our delicious new Thick n’Creamy range, as well as continuing to support our existing core portfolio.”
“Thick n’Creamy offers an affordable indulgence that is an ideal treat at any time of day. We wanted to showcase our consumers’ passion for the thicker format through our creative, which in true Yazoo style, offers a playful twist on the traditional advert,” Ali Heal added.
The campaign is its biggest ever above-the-line (ATL) investment, and double the brand’s outlay from 2023. Set to air across ITV, ITV2, ITVBe, Sky Media and Channel 4, the messaging will also run across VoD, TikTok and YouTube, as part of Yazoo’s aim of reaching 93% of 16-54 year olds within the UK.
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