YOOBIC buys SimpliField to focus on frontline experience for modern retail.
Store operations specialist, YOOBIC, has announced its acquisition of SimpliField, a mobile platform for retail performance and operations. Financial terms of the deal were not disclosed.
YOOBIC was founded 11 years ago by three French brothers, alumni of École Centrale Paris, who have been building technology together for over 25 years.
France-based SimpliField’s roster of brands joins YOOBIC’s customer base of more than 350 global retailers. The pair say that they will deliver a next-generation frontline experience, purpose built for the complex demands of modern retail.
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“With costs rising and customer expectations at an all-time high, retailers can’t afford to gamble on underpowered frontline teams,” said Fabrice Haiat, CEO at YOOBIC. “This is a make-or-break moment where efficiency, growth, and profitability are directly tied to the frontline’s success.”
“Productivity isn’t just an advantage; it’s the bottom line. With SimpliField, we’re not just acquiring powerful technology, we’re gaining deep operational expertise and trusted relationships with some of the most iconic global brands. Together, we’re delivering the digital workplace that helps retailers move faster, execute sharper, and maximise every moment.”
“Joining YOOBIC allows us to scale our mission faster and create even more impact for frontline teams,” said Georgeta Dumont, General Manager at SimpliField. “We share a common vision of a world where every store associate has the tools and insights to do their best work every day. Together, we can now deliver on that promise at a truly global scale.”
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