Together, Zelig and REVOLVE are launching an experience that lets shoppers mix-and-match thousands of items to create looks on models in real time.
Zelig, the AI-powered fashion platform, has announced its collaboration with Revolve Group, Inc., the fashion retailer for Millennials and Gen Z.
Together, the companies are launching an experience that lets shoppers mix-and-match thousands of items to create looks on models in real time. Users are also able to create a digital closet on Revolve’s ecommerce site.
This platform solves the biggest challenges in online shopping by reducing high return rates, improving product discovery and offering greater personalisation.
Zelig’s patented AI renders garments on models with lifelike accuracy, capturing how fabrics drape, proportions shift, and textures layer using thousands of proprietary data points.
By combining advanced GenAI and computer vision with the expertise of celebrity stylists, the platform empowers shoppers to create looks through interactive recommendations and occasion-based prompts.
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Zelig’s AI platform shows how individual pieces come together into cohesive, shoppable looks that inspire confidence and purchase intent.
With its enhanced digital closet, shoppers can save both full outfits and single items, including purchased pieces, and use the virtual model try-on to see how new items integrate with their wardrobe, creating a dynamic, evolving view of their personal style over time.
“REVOLVE has always focused on serving the next generation of fashion consumers, who expect seamless, digital experiences every time they shop online,” said Mike Karanikolas, Co-Founder and Co-CEO of REVOLVE.
“Zelig’s AI-powered styling brings our vision to life, enabling our customers to create an endless array of complete looks with confidence, which makes fashion discovery easier than ever.”
“This innovation reflects our commitment to building the most engaging digital platform in fashion while leveraging exciting new technologies that will define the future of shopping.”
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Beyond boosting confidence and conversion, the platform helps reduce returns and waste, while providing REVOLVE with analytics that will further personalise the shopping experience.
“This isn’t just an integration — it’s a category-defining leap forward,” said Sandy Sholl, CEO of Zelig. “With REVOLVE, a tech-building company known for leading innovation in the fashion industry, we’re putting immersive AI directly into the shopper’s hands and redefining the customer journey.”
Key Features
- Interactive ‘Build a Look’ enables shoppers to mix and match thousands of items in real-time and design their own personalised digital closets.
- Realistic garment simulation shows how garments behave—how fabrics drape, how proportions change on the body, and how textures layer together.
- AI-powered filters that surface outfits by occasion or season, making fashion discovery faster.
- Speed delivers the fast on-body mix-and-match try-on experience.
- Performance increases shopping time, boosts conversion, and cuts ecommerce return volume.
“At REVOLVE, we’re always looking to innovate at the intersection of fashion and technology. Zelig is the perfect partner for us — they don’t just bring cutting-edge tech, but a deep understanding of fashion and how customers want to experience it,” said Grace Hong, Chief Product Officer for REVOLVE.
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