The collaboration will focus on integrating Amazon Connect voice capabilities, conversational analytics, and sentiment analysis with Zendesk Contact Center, advancing Zendesk’s vision to power exceptional service for every person.
Zendesk has announced a Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS) to accelerate AI-powered contact centre innovation and a joint go-to-market to support the global growth of Zendesk Contact Center.
The collaboration will focus on integrating Amazon Connect voice capabilities, conversational analytics, and sentiment analysis with Zendesk Contact Center, advancing Zendesk’s vision to power exceptional service for every person.
As customer expectations rise and contact centres require faster, seamless service, Zendesk and AWS will help businesses modernise their contact centre operations with scalable, flexible voice and Contact Centre as a Service (CCaaS) solutions built on Amazon Connect — enhancing both customer and employee experiences.
ALSO READ: The Trade-Offs That Reveal True Customer Centricity
By combining Amazon Connect’s proven voice technology with conversational analytics capabilities and Zendesk’s AI for customer service powered by Amazon Bedrock, the collaboration creates a cohesive solution that unifies voice, digital channels, and AI automation.
“Our collaboration with AWS addresses a critical industry challenge: contact centres are drowning in fragmented systems that create friction instead of resolution,” said Adrian McDermott, Zendesk CTO.
“This collaboration helps Zendesk build the next generation of agent-centric solutions, where AI is seamlessly integrated — not bolted on — ensuring every interaction across channels, agents, and systems drives resolution.”
Pasquale DeMaio, Vice President of Amazon Connect at AWS, said, “Zendesk’s recognition as AWS’ Customer Experience Partner of the Year (Technology) – Global showcases their commitment to contact centre innovation on AWS.”
ALSO READ: To Drive ROI, CX Leaders Must Move Beyond Vanity Metrics
“This Strategic Collaboration Agreement deepens our partnership by connecting Amazon Connect’s AI capabilities—including agents that reason and assist representatives—with Zendesk’s automation platform.”
“Together, we’re empowering human-AI collaboration to enhance customer experiences, improve efficiency, and build trust.”
This SCA builds on Zendesk’s long-standing collaboration with AWS to help customers deliver the speed, responsiveness, and consistency they already expect.
Zendesk Contact Center, built on Amazon Connect and powered by the AI-first Zendesk Resolution Platform, unifies AI, channels, and agent tools for customer service agents from day one.
It seamlessly bridges systems and teams to resolve contacts faster across voice, self-service, and digital, while streamlining operations and retiring fragmented legacy stacks. With a single, scalable platform, organisations keep agents productive, customers delighted, and their contact centres ready for what’s next.
ALSO READ: Transforming CX Matrix with Conversational AI: Key Innovations and Impact in 2024
Zendesk and AWS continue to collaborate to drive innovation and deliver outcomes for customers, such as TELUS, to transform their contact centres.
“Working with AWS and Zendesk, TELUS Digital recently transformed customer support for a leading telecommunications client by deploying 24/7 asynchronous messaging powered by Zendesk Contact Center on the AWS secure, global infrastructure,” said Jamie Timm, SVP, Global Delivery and Operations, TELUS Digital.
“The results included a five percentage point increase in First Contact Resolution and a 50% reduction in after-contact work time. Zendesk’s AI-powered platform truly empowers agents and elevates service to the next level, and through this deepened collaboration with AWS, focused on Amazon Connect, we’re excited to see how Zendesk Contact Center will continue to innovate.”
As part of this collaboration, Zendesk will offer a cohesive, multi-product solution combining the Zendesk Resolution Platform with Amazon Connect in the AWS Marketplace in the coming months.
ALSO READ: UK Consumers Call on AI to Save “Broken” Customer Service



















Amplitude is a product analytics platform, enabling businesses to track visitors with the help of collaborative analytics. The platform leverages the capabilities of 




Zoho Social, a part of Zoho’s suite of 50+ products, is a comprehensive social media management platform for businesses and agencies. The Zoho Social dashboard includes a robust set of features, such as Publishing Calendar, Bulk Scheduler, and Approval Management to offer businesses all the essential social media publishing tools. Its monitoring tools help enterprises track and respond to relevant social conversations.

Microsoft Dynamics 365 represents a robust cloud-based CRM solution with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring, sentiment analysis, etc. Currently, Microsoft operates in 190 countries and is made up of more than 220,000 employees worldwide.

HubSpot is an inbound marketing, sales, and customer service software provider, offering robust CRM and automation solutions. Some of its products include Marketing Hub, Sales Hub, Operations Hub, Content Hub, Commerce Hub, Marketing Analytics and Dashboard Software. Guided by its inbound methodology, HubSpot enables companies to prioritise innovation and customer success.
Monday.com is a project management software company, offering a cloud-based platform that enables businesses
Headquartered in San Mateo, California, Freshworks is a global AI-powered business software provider. Its tech stack includes a scalable and comprehensive suite for IT, customer support, sales, and marketing teams, ensuring value for immediate business impact. Its product portfolio includes Customer Service Suite, Freshdesk, Freshchat, Freshcaller, Freshsuccess, and Freshservice. Freshservice for Business Teams has helped several global organisations to enhance their operational efficiency.
Talkdesk offers an innovative AI-powered customer-centric tech stack to its global partners. The company provides generative AI integrations, delivering industry-specific solutions to its customers. Talkdesk CX Cloud and Industry Experience Clouds utilise modern machine learning and language models to enhance contact centre efficiency and client satisfaction.




The company offers comprehensive cloud-based solutions, such as Microsoft Dynamics 365, Gaming Consoles, Microsoft Advertising, Copilot, among other things, to help organisations offer enhanced CX and ROI. Its generative-AI-powered speech and voice recognition solutions,such as Cortana and Azure Speech Services empowers developers to build intelligent applications.
IBM is a global hybrid cloud and AI-powered
Uniphore is an enterprise-class, AI-native company that was incubated in 2008. Its enterprise-class multimodal AI and data platform unifies all elements of voice, video, text and data by leveraging Generative AI, Knowledge AI, Emotion AI and workflow automation. Some of its products include U-Self Serve, U-Assist, U-Capture, and U-Analyze. Its Q for Sale is a conversational intelligence software that guides revenue teams with AI-powered insights, offering clarity on how to effectively keep prospects engaged.
Google Cloud accelerates every organisation’s ability to digitally transform its business. Its enterprise-grade solutions leverage modern technology to solve the most criticial business problems
8×8 offers out-of-the-box contact centre solutions, assisting all-size businesses to efficiently meet customer needs and preferences. It offers custom CRM integrations support and integrates effortlessly with third-party CRMs like Salesforce, Microsoft Dynamics, Zendesk, and more. Offering global support in all time zones & development teams in 5 continents, its patented geo-routing solution ensures consistent voice quality.
Sprinklr is a comprehensive enterprise software company for all customer-focused functions. With advanced AI, Sprinklr’s unified customer experience management (Unified-CXM) platform lets organisations offer human experiences to every customer, every time, across any modern channel.


Upland offers a comprehensive suite of contact centre and customer service solutions with products including InGenius, Panviva, Rant & Rave, and RightAnswers. InGenius enables organisations to connect their existing phone system with CRM, further enhancing agent productivity. Panviva provides compliant and omnichannel capabilities for highly regulated industries. Whereas, Rant & Rave, and RightAnswers are its AI-powered solutions, 


Hootsuite, headquartered in Vancouver, is a social media management platform that streamlines the process of managing multiple social media accounts. Some of its core offerings include social media content planning and publishing, audience engagement tools, analytics and social advertising. Its easy-to-integrate capabilities help marketing teams to schedule and publish social media posts efficiently.

Brandwatch enables businesses to build and scale the optimal strategy for their clients with intuitive, use-case-focused tools that are easy and quick to master. Bringing together consumer intelligence and social media management, the company helps its users react to the trends that matter, collaborate on data-driven content, shield the brand from threats and manage all the social media channels at scale.


Adobe Experience Cloud offers a comprehensive set of applications, capabilities, and services specifically designed to address day-to-day requirement for personalised customer experiences at scale. Its platform helps play an essential role in managing different digital content or assets to improve customer happiness. Its easy-to-optimise content gives users appropriate marketing streams, ensuring product awareness.
Salesforce-owned Tableau is an AI-powered analytics and business intelligence platform, offering the breadth and depth of capabilities that serve the requirements of global enterprises in a seamless, integrated experience. Marketers can utilise generative AI models, AI-powered predictions, natural language querying, and recommendationsons.
Contentsquare is a cloud-based digital experience analytics platform, helping brands track billions of digital interactions, and turn those digital 


Zoho Corporation offers innovative and tailored software to help leaders grow their business. Zoho’s 55+ products aid sales and marketing, support and collaboration, finance, and recruitment requirements. Its customer analytics capabilities come with a conversational feature, Ask Zia. It enables users to ask questions and get insights in the form of reports and widgets in real-time.
Fullstory is a behavioural data platform, helping C-suite leaders make informed decisions by injecting digital behavioural data into its analytics stack. Its patented technology uncovers the power of quality behavioural data at scale, transforming every digital visit into actionable insights. Enterprises can increase funnel conversion and identify their highest-value customers effortlessly.

Started in 2005 in a Sweden-based small town, Norrköping, Voyado offers a customer experience cloud platform that includes a customer loyalty management system. This platform helps businesses design and implement customer loyalty programs, track customer 



TapMango provides a comprehensive, customisable, flexible and feature-rich customer loyalty program. The loyalty tools include an integrated suite of customised consumer-facing technology, easy-to-use merchant tools, and automation algorithms, all aimed at enhancing customer experience. Adaptable to any industry, TapMango’s platform helps merchants compete with larger chains, converting customer one-time purchases into profitable spending habits.






Adobe Experience Cloud offers a comprehensive set of applications, capabilities, and services specifically designed to address day-to-day requirements for personalised customer experiences at scale. Its innovative platform has played an essential role in managing different digital content or assets, to improve customer happiness or satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.

