Sales and marketing teams can build customisable, hyper-targeted lists in ZoomInfo and easily push details to Salesloft.
ZoomInfo, the Go-To-Market Intelligence platform, and Salesloft, the Revenue Orchestration Platform, announced an expanded partnership to accelerate revenue growth for GTM teams.
ZoomInfo customers can now purchase Salesloft’s revenue orchestration platform through their ZoomInfo account managers, giving them access to a new integration. This enables teams to target the right prospects using ZoomInfo’s best-in-class data and turn real-time insights into seller action through the Salesloft platform.
Detailed insights into buyer behavior and intent fuel more timely and personalised engagement through Salesloft’s multi-channel tools, building stronger connections with prospects and customers. With AI-prioritised workflows, revenue teams will benefit from streamlined operations, reduced manual effort, and a more cohesive pipeline management system that drives conversion and accelerates deal cycles.
Joint customers can leverage this powerful integration through a number of new capabilities:
- Sync ZoomInfo Buying Signals to Salesloft Rhythm: Taking signal-to-action to a whole new level, sellers can set up automations that push ZoomInfo’s key buying signals over to Salesloft, where Rhythm assigns the next best action, such as calling a critical stakeholder or adding the ZoomInfo-recommended buying committee to an AI-powered sales cadence. Salesloft’s AI then prioritises sellers’ daily workflows to keep them focused on the deals and buyers most likely to convert.
- Send AI Email Through Salesloft: Sellers have the option to use ZoomInfo Copilot’s signal-powered genAI or Salesloft’s genAI to craft unique emails based on buyer insights and tailored to each prospect’s needs, then seamlessly send them through Salesloft for timely and relevant engagement.
- Export to Salesloft for Enhanced Personalisation: Sales and marketing teams can build customisable, hyper-targeted lists in ZoomInfo and easily push details to Salesloft to engage buying groups with highly personalised strategies using Salesloft’s multi-channel tools.
“This exciting partnership brings together two industry leaders to deliver unparalleled data-driven insights and transform those insights into revenue-generating actions for our customers,” ZoomInfo Chief Revenue Officer James Roth said.
“Together we’re revolutionising how sales teams approach their go-to-market strategies. From actionable insights to streamlined workflows and personalised engagement, our combined platforms redefine what it means to sell effectively in the modern era and help teams win more business, faster.”
“At the core of this strategic partnership lies a shared mission: to make selling smarter, easier, and more impactful,” said Mark Niemiec, Chief Revenue Officer at Salesloft.
“By enabling customers to seamlessly act on ZoomInfo’s timely, high-value insights directly within the Salesloft platform, we help customers drive profitable efficient growth, leading to durable revenue outcomes. Additionally, ZoomInfo’s representation of Salesloft worldwide will expand the reach of our revenue orchestration capabilities, empowering even more teams to accelerate revenue generation and build lasting customer relationships.”
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