With new technologies and innovations, the marketer’s role is transforming as data provides better insights, and organisations in the Netherlands are now moving towards a more agile business model.
Looking to build more scalable marketing operations in the dynamic, changing environment, marketing leaders, including CMOs, in the country are focused on result-driven marketing strategies.
Here are our top picks of marketing leaders in the Netherlands:
Alex van der Plaats
Alex van der Plaats is a marketing and technology professional experienced in building and developing high-performing teams and solutions that deliver superior business value. He is currently the Director of Marketing at ReaQta, an IBM company. He has previously worked as a Chief Marketing Officer at SecurityMatters. His skills are in marketing strategy, value proposition creation, demand generation programs, lead generation programs, marketing automation, and sales enablement tools and programs.
Ard Bossema
Ard Bossema is a CMO with more than 15 years of experience in marketing and commercial roles. Serving as the Director of Marketing & Strategy for Koninklijke Grolsch, he has broad leadership experience with P&L responsibility and leading large cross-functional and cross-country teams. Passionate about building and developing businesses, brands, and people, Bossema focuses on making a meaningful difference while creating an entrepreneurial environment.
Berndt de Wit
Berndt de Wit is Head/MD of content solutions EMEA at Edelman with over 17 years of experience in leading digital marketing, sales, data, content, lead generation, B2B, and eCommerce teams (omnichannel) for established top-tier enterprises and SaaS scale-ups. De Wit started with consumer marketing with the French company Pernod Ricard and ended up in different international marketing management in fashion-related and FMCG digital roles. He is also the founder of BDWDC (Berndt de Wit Digital Consultancy), where he advises SaaS (DAM), Fintech, AI technology-driven, and content companies on their data strategy, inbound and outbound marketing strategies, PR strategies, B2B marketing strategies, and buyer persona research.
Carina Hoogeveen
Carina Hoogeveen, the CMO for Rosslyn Data Technologies, is a marketing professional with a track record of expanding revenue for software and SaaS product portfolios, delivering high-impact market strategies that build brand awareness, drive revenue and provide a return on marketing investment. To achieve positive sales results, she has successfully launched numerous SaaS solutions/products and services within both startup and corporate environments, with a huge focus on localization across the European region. A problem solver with marketing project management skills, Hoogeveen has more than 20 years of B2B experience in sales and marketing roles within the technology sector.
Christianne Deregnaucourt-Lebouille
Christianne Deregnaucourt-Lebouille, CMO, Head of Customer Growth and Engagement Northern Europe at Amazon, is an experienced business, marketing, a digital and commercial leader with 15 years of experience in eCommerce, FMCG, and Beauty (Amazon, P&G, Estee Lauder) across a large diversity of businesses and geographies. Deregnaucourt-Lebouille has expertise in multiple domains, including brand building, advertising design, omnichannel strategies, and data and analytics.
David Kellerman
Listed in the Forbes 30 Under 30 list after setting up Frank about tea, David Kellerman is an award-winning social entrepreneur and change maker. Kellerman is passionate about changing how we live and consume our daily products. Frank about tea delivers high-quality teas straight from the plantation into the consumer’s letterbox, skipping all middlemen, aiding farmers onto a living wage, and guaranteeing full transparency from leaf to cup.
Dorkas Koenen
Dorkas Koenen, the CMO at Rabobank, is an executive with extensive experience in various industries and markets. He has transformed several companies in the energy industry and financial services, including asset management. His expertise includes designing and operationalizing (marketing), digital and marketing automation, brand development, and innovation management.
Jaap-Jan Wever
Experienced in transforming sales organizations into more customer-oriented and proactive, Jaap-Jan Wever is the Vice President of Sales & Marketing for T-Systems Netherlands. With a strong focus on sales, execution, and results, Wever emphasizes the importance of long-term strategy and sustainable customer relationships. Before this role, he served as the Vice President of Cloud Platform and TSBU Leader at Oracle.
Jeroen Coenen
With over 20 years of international marketing and communications leadership experience in the technology industry, Jeroen Coenen is a marketing executive with demand generation and awareness expertise. The VP of Marketing at CLEVR, Coenen, was named one of the Top-100 best marketers in the Netherlands. CLEVR is a low-code and no-code Software-with-a-Service (SwaS) solutions provider and global Mendix expert partner.
Kevin Gordon
Kevin Gordon, the Chief Marketing & Communications Officer at Angara Global, is a marketing and creative development professional with over 20 years of experience in marketing, communications, advertising, partnerships, creative development, and promotions. His expertise lies in entertainment (theatrical, streaming, PPV, VOD, OTC, subscription marketing, Connected TV & Branded TV), consumer electronics, eVTOL / drones, audio, photo, video, FMCG, and retail.
Marcel Molenaar
Marcel Molenaar, the Country Manager & Director of Marketing Solutions for LinkedIn Benelux, has more than 17 years of experience in digital media and building successful online marketing and sales. Molenaar is also a speaker on B2B marketing and social media, how they transform lives, and how people interact with brands. His other expertise includes consultative selling, partnerships, and people management.
Marlies Smeenk
Marlies Smeenk, CMO at Kingspan Light + Air, is a marketing strategist with 20 years of work experience in IT and media. Smeenk loves to work in data-driven and customer-first environments where brands, products, and business models change fast, and continuous growth is key.
Maton Sonnemans
Maton Sonnemans, CMO at EY VODW, Netherlands, aids EY in making operations more customer-focused, agile, and innovative, guiding every step from strategy planning to realization. He has wide experience in product innovation and developing new distribution channels and brands. Sonnemans has a degree in Business Administration from the University of Groningen.
Mark Olding
Mark Olding is the Chief Commercial Officer for HOLDEX, responsible for sales and marketing across the global group of EXOR International, EXOR Embedded, CORVINA, and 0N3. The group of companies offers a combination of technologies to assist industrial companies in the digital transformation path. He is the Chief Executive Officer for 0n3, a company that specializes in wireless industrial communication wearables. Olding leads all commercial aspects of the customer journey through the global group.
Rens de Leeuw
A marketing and communications leader with experience in strategy to execution, Rens de Leeuw is the Vice President and Chief Marketing & Communications Officer for Capgemini, Netherlands. de Leeuw is responsible for all aspects of marketing and communications initiatives and programs to support the growth of the business. This includes developing and implementing the overall marketing and communication strategy, generating awareness and preference in the market, lead generation, employee engagement, and employer branding.
Saket Gulati
Saket Gulati, Vice President & Market Head at Cognizant, Netherlands, has 20 years of experience in the global IT outsourcing industry across core sales/pre-sales, delivery, operations, and strategy in India, the US, and Europe. He has a strong background in BU management, consultative sales, P&L management, business development, and program management.
Sarah Kennedy Ellis
Sarah Kennedy Ellis is the Vice President of Global Growth & Demand for Google Cloud. She has led multiple companies through marketing transformation in various ownership environments, including CMO of Marketo and CMO for the enterprise software division at both Adobe and Sabre. Ellis is experienced in building and scaling global growth engines underpinned by a foundation of operational rigor, financial discipline, and non-stop marketing performance optimization.
Shridhar Mahesh
Shridhar Mahesh is Global Digital Innovation Lead at Heineken and is responsible for setting the benchmark regarding innovations and technologies for Heineken worldwide. He has a strong interest in blockchain and is working with Heineken to have blockchain integrated with different parts of their complex supply chain. He is driven to build simple digital products and services that deliver new business value for customers, employees, and partners.
Theo van Uffelen
Theo van Uffelen is experienced in marketing, sales, communication, and C-level management. His expertise lies in the FMCG and financial services market. Uffelen is the CMO at Yakult Europe, leading the European team for pan EU marketing strategy, branching into research and media, proposition development, and NPD, brand-positioning.
Tim Wolff
Tim Wolff is experienced in omnichannel environments and channel strategies. Wolff has previously held various positions at Ziggo, Exact, and Microsoft. He specializes in sales & marketing, digital change, business planning, marketing planning, and management. He is the Head of Marketing at Amazon Web Services and is responsible for multi-channel marketing towards enterprises, SMBs, and startups to drive awareness and demand.
Microsoft Dynamics 365 represents a robust cloud-based CRM solution with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring, sentiment analysis, etc. Currently, Microsoft operates in 190 countries and is made up of more than 220,000 employees worldwide.
HubSpot is an inbound marketing, sales, and customer service software provider, offering robust CRM and automation solutions. Some of its products include Marketing Hub, Sales Hub, Operations Hub, Content Hub, Commerce Hub, Marketing Analytics and Dashboard Software. Guided by its inbound methodology, HubSpot enables companies to prioritise innovation and customer success.
Monday.com is a project management software company, offering a cloud-based platform that enables businesses 
Headquartered in San Mateo, California, Freshworks is a global AI-powered business software provider. Its tech stack includes a scalable and comprehensive suite for IT, customer support, sales, and marketing teams, ensuring value for immediate business impact. Its product portfolio includes Customer Service Suite, Freshdesk, Freshchat, Freshcaller, Freshsuccess, and Freshservice. Freshservice for Business Teams has helped several global organisations to enhance their operational efficiency.
Talkdesk offers an innovative AI-powered customer-centric tech stack to its global partners. The company provides generative AI integrations, delivering industry-specific solutions to its customers. Talkdesk CX Cloud and Industry Experience Clouds utilise modern machine learning and language models to enhance contact centre efficiency and client satisfaction.
The company offers comprehensive cloud-based solutions, such as Microsoft Dynamics 365, Gaming Consoles, Microsoft Advertising, Copilot, among other things, to help organisations offer enhanced CX and ROI. Its generative-AI-powered speech and voice recognition solutions,such as Cortana and Azure Speech Services empowers developers to build intelligent applications.
IBM is a global hybrid cloud and AI-powered 
Uniphore is an enterprise-class, AI-native company that was incubated in 2008. Its enterprise-class multimodal AI and data platform unifies all elements of voice, video, text and data by leveraging Generative AI, Knowledge AI, Emotion AI and workflow automation. Some of its products include U-Self Serve, U-Assist, U-Capture, and U-Analyze. Its Q for Sale is a conversational intelligence software that guides revenue teams with AI-powered insights, offering clarity on how to effectively keep prospects engaged.
Google Cloud accelerates every organisation’s ability to digitally transform its business. Its enterprise-grade solutions leverage modern technology to solve the most criticial business problems 
8×8 offers out-of-the-box contact centre solutions, assisting all-size businesses to efficiently meet customer needs and preferences. It offers custom CRM integrations support and integrates effortlessly with third-party CRMs like Salesforce, Microsoft Dynamics, Zendesk, and more. Offering global support in all time zones & development teams in 5 continents, its patented geo-routing solution ensures consistent voice quality.
Sprinklr is a comprehensive enterprise software company for all customer-focused functions. With advanced AI, Sprinklr’s unified customer experience management (Unified-CXM) platform lets organisations offer human experiences to every customer, every time, across any modern channel.
Upland offers a comprehensive suite of contact centre and customer service solutions with products including InGenius, Panviva, Rant & Rave, and RightAnswers. InGenius enables organisations to connect their existing phone system with CRM, further enhancing agent productivity. Panviva provides compliant and omnichannel capabilities for highly regulated industries. Whereas, Rant & Rave, and RightAnswers are its AI-powered solutions, 
Zoho Social, a part of Zoho’s suite of 50+ products, is a comprehensive social media management platform for businesses and agencies. The Zoho Social dashboard includes a robust set of features, such as Publishing Calendar, Bulk Scheduler, and Approval Management to offer businesses all the essential social media publishing tools. Its monitoring tools help enterprises track and respond to relevant social conversations.
Hootsuite, headquartered in Vancouver, is a social media management platform that streamlines the process of managing multiple social media accounts. Some of its core offerings include social media content planning and publishing, audience engagement tools, analytics and social advertising. Its easy-to-integrate capabilities help marketing teams to schedule and publish social media posts efficiently.
Brandwatch enables businesses to build and scale the optimal strategy for their clients with intuitive, use-case-focused tools that are easy and quick to master. Bringing together consumer intelligence and social media management, the company helps its users react to the trends that matter, collaborate on data-driven content, shield the brand from threats and manage all the social media channels at scale.
Zoho Corporation offers innovative and tailored software to help leaders grow their business. Zoho’s 55+ products aid sales and marketing, support and collaboration, finance, and recruitment requirements. Its customer analytics capabilities come with a conversational feature, Ask Zia. It enables users to ask questions and get insights in the form of reports and widgets in real-time.
Salesforce-owned Tableau is an AI-powered analytics and business intelligence platform, offering the breadth and depth of capabilities that serve the requirements of global enterprises in a seamless, integrated experience. Marketers can utilise generative AI models, AI-powered predictions, natural language querying, and recommendationsons.
Fullstory is a behavioural data platform, helping C-suite leaders make informed decisions by injecting digital behavioural data into its analytics stack. Its patented technology uncovers the power of quality behavioural data at scale, transforming every digital visit into actionable insights. Enterprises can increase funnel conversion and identify their highest-value customers effortlessly.
Contentsquare is a cloud-based digital experience analytics platform, helping brands track billions of digital interactions, and turn those digital 
Amplitude is a product analytics platform, enabling businesses to track visitors with the help of collaborative analytics. The platform leverages the capabilities of 
Adobe Experience Cloud offers a comprehensive set of applications, capabilities, and services specifically designed to address day-to-day requirement for personalised customer experiences at scale. Its platform helps play an essential role in managing different digital content or assets to improve customer happiness. Its easy-to-optimise content gives users appropriate marketing streams, ensuring product awareness.
Started in 2005 in a Sweden-based small town, Norrköping, Voyado offers a customer experience cloud platform that includes a customer loyalty management system. This platform helps businesses design and implement customer loyalty programs, track customer 
TapMango provides a comprehensive, customisable, flexible and feature-rich customer loyalty program. The loyalty tools include an integrated suite of customised consumer-facing technology, easy-to-use merchant tools, and automation algorithms, all aimed at enhancing customer experience. Adaptable to any industry, TapMango’s platform helps merchants compete with larger chains, converting customer one-time purchases into profitable spending habits.
Adobe Experience Cloud offers a comprehensive set of applications, capabilities, and services specifically designed to address day-to-day requirements for personalised customer experiences at scale. Its innovative platform has played an essential role in managing different digital content or assets, to improve customer happiness or satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
