Utiq Announces UK Launch

Built as a people-first service, Utiq arrives in the UK with a mission to solve the problem of access to deterministic, accurate and scaled audiences.

Utiq, a European adtech company delivering a telco-powered Authentic Consent Service to enable responsible digital marketing, has announced its launch in the UK, and the appointment of Sara Vincent to run the new UK operation. Utiq, which is backed by the telecommunications providers Deutsche Telekom AG, Orange SA, Telefónica S.A. and Vodafone Group plc, enables brands and publishers to deliver relevant, ad-funded experiences to their consented audiences, while embracing the toughest privacy standards, through its secure and encrypted solutions.

Built as a people-first service, Utiq arrives in the UK with a mission to solve the problem of access to deterministic, accurate and scaled audiences, in a fully compliant and consented way. It offers advertisers the ability to target accurately at scale, while giving consumers real control and choice over their privacy.

Sara joins Utiq as Managing Director, UK, following five years at Index Exchange, initially as Senior Director, Publisher Development, and, for the last two years, as MD, UK. Sara Vincent said, “I am very excited to join Utiq at such a pivotal time for the industry and to bring our people-first service to the UK, following successful launches in Germany, France and Spain. We have an opportunity to reset what consent means to both the user and the advertiser, with the Utiq service becoming the alternative to a now deprecating, unreliable third-party cookie.”