Books that talk about martech strategies and customer experience attributions have always been every tech-savvy leader’s guide. These insightful books provide enhanced perspectives to understand customers’ perceptions. At various junctures, these reads offer valuable insights into emerging technologies that are rapidly evolving.
While delving into this treasure trove, we picked the best 50 martech and CX books that need to find a spot in your 2024 reading list.
The Intelligent Martech and CX Books Released in 2022 and 2023
Good Reads In The Martech Category
1. B2B Social Selling Strategy
Author: Julie Atherton
Date of publication: 3 November 2022
B2B Social Selling Strategy features case studies and interviews with industry experts, showcasing essential frameworks that are required to identify suitable social channels. It gives further insights into result-driven strategies for working with B2B influences.
Author: David Siegel
Date of publication: 8 March 2022
While explaining the value of good decisions, Decide and Conquer entails forty-four challenges leaders face while starting a new role and how to overcome them. This book outlines how open communication, transparency, and kindness are a key factor for great decision making.
Author: Bobby Klinck
Date of publication: 3 May 2022
In this book, a law–grad-turned-online-entrepreneur Bobby Klinck, represents his insights into purpose-driven email marketing techniques while ditching the old-school ways of emailing. Email Marketing That Doesn’t Suck features the five phases of emails and methods to infuse storytelling capabilities into messages.
Contributors: Syed Ali Raza, Muhammad Nawaz Tunio, Muhammad Ali, and Chin-Hong Puah
Date of publication: 14 December 2023
If you’re someone who looks for sustainable growth without compromising on technological advancements, Entrepreneurship and Green Finance Practices is a must-read. It emphasises critical issues, such as the role of green entrepreneurship and financing in Asian countries for launching eco-friendly startups.
Author: Marcus Collins
Date of publication: 11 May 2023
This book, For the Culture, is apt for leaders and marketers who are looking for ways to gain better insights into consumer psychology. It Influences readers to incorporate various tools for creating long-lasting user engagement, entailing captivating digital strategies by top brands.
Author: Luke Sullivan
Date of publication: 21 February 2022
Blended with classic creativity from its previous editions, this updated edition of Hey Whipple, Squeeze This, showcases the emerging technologies required for creating effective social media strategies. It covers out-of-the-box ideas for telling brand stories across Instagram, YouTube, and TikTok.
Author: Zoe Chance
Date of publication: 1 February 2022
Explaining the rules of persuasion for a better world, this book reveals an ethical approach to influential marketing. Influence is Your Superpower gives you insights on how to transform your life and organisation for enhanced results.
Author: Amit Tiwari
Date of publication:8 November 2023
Mar-Tech: A Marriage Made on Earth is a playbook that introduces how marketers collaborate and integrate various emerging technologies to transform the marketing funnel. It’s a read for both budding and leading entrepreneurs who are building a result-proven strategy.
Author: Philip Kotler
Date of publication: 1 April 2022
Enriched with Indian case studies, The 16th Edition of Marketing Management highlights the tremendous disruptions in business models due to ongoing globalisation. It further elaborates on the role of data analytics, marketing automation, and artificial intelligence in enhancing digital communication across industries.
Authors: Robert Glazer and Matt Wool
Date of publication: 22 March 2022
Introducing a revolutionary approach to partnership marketing, Moving To Outcomes unravels the key aspects of affiliate marketing techniques and how to incorporate them. This book demonstrates to readers the power of investing in diversified market assets for calculative risk planning.
Author: Jason Barnard
Date of publication: 13 February 2022
SEO is a crucial element for any successful digital marketing plan. The Fundamentals of Brand SERPs for Business represents it aptly by featuring theories on how to tailor a brand’s SERP to elevate credibility and audience engagement.
Authors: Matt Chanoff, Merrick Furst, Daniel Sabbah, Mark Wegman
Date of publication: 26 December 2023
Compiled by industry experts, The Heart of Innovation unveils the golden nuggets of authentic demand for developing innovative products and services. The first half of the book focuses on failures due to unmet realistic customer demands. The second half highlights the methods to identify authentic user demands for building solutions around them.
Author: Darrell Alfonso
Date of publication: 3 August 2022
With a cornucopia of platforms and solutions available to marketing professionals, they need a comprehensive handbook that helps them pick a fit-to-needs solution. The Martech Handbook fulfils this requirement. It covers a step-by-step approach to understanding and selecting various marketing technologies, from automation to lead management.
Author: David A. Yovanno
Date of publication: 15 February 2022
The author paves the way to unlocking the several potentials of strategic collaborations in his book, The Partnership Economy. It exemplifies case studies of popular brands such as Fabletics, Target, Ticketmaster, Walmart, and more, showcasing the aspects of partnerships for enhanced brand awareness and customer loyalty.
Contributors: HumAI Co-Lab Team and Selynna Payne
Date of publication: 11 December 2023
As AI technology takes the pace, the sales and marketing team isn’t behind in leveraging its capabilities. This book, Powerful AI Tools for Sales and Marketing discusses 40 tools and helps businesses integrate robust AI methods to identify prospects, engage customers, and propel revenue.
Author: Andy Lambert
Date of publication: 14 March 2022
Social media is undergoing a paradigm shift, and creating an avenue for B2B marketers to target niche communities. Social 3.0 is a perfect fit for brands who want to bridge the gap between traditional and B2B social media planning.
Authors: David Altounian and Mike Cronin
Date of publication: 28 December 2023
Winning with Strategic Marketing offers a step-to-step framework for business leaders, helping them to gain new customers, maintain existing clientele and analyse competitors’ moves. This book is perfect for readers who want to develop an effective marketing strategy for sales generation, customer satisfaction, and higher ROI.
Author: Sharan Hegde
Date of publication: 28 February 2023
Unleashing the power of content creation, Zero to Viral explains Sharan Hedge’s journey of gaining millions of followers without any prior fame. Furthermore, it talks about the dos and don’ts of content marketing, revolving around what the target audience loves to engage with.
Also Read: An Exclusive Interview on How DTC Brands Compete with Marketplace Apps
A Few Inspiring Picks Under the Customer Support and Experience Category
Author: Steven Van Belleghem
Date of publication: 29 November 2023
Following a keep-it-simple approach, A Diamond in the Rough, showcases various aspects of building a customer-oriented corporate culture. It uncovers concrete tips from leaders with over 20 years of expertise to create short-term goals for developing a client-focused work culture.
Author: Frans Riemersma
Date of publication: 28 April 2023
Highlighting 49 types of customer technology and their vendors, A Small Book on Customer Technology features research of over 260 industry experts. It’s a perfect choice for marketers and entrepreneurs who are looking for different ways to win customers in one place.
Author: Mary Ann O’Brien
Date of publication: 5 December 2023
Listening to the voices of customers and understanding their needs is the first step to creating better customer experiences. Ask & Deliver is all about how to do it. It demonstrates several direct ways of asking customers about their needs and requirements.
Author: Annette Franz
Date of publication: 22 March 2022
Built to Win features a customer-centric approach to driving value for businesses, encouraging leaders to transform their company culture. It covers case studies from brands such as Hubspot, Airbnb, Starbucks, WD-40, Delta Airlines, etc.
Author: Ray Voice
Date of publication: 22 October 2023
If you are looking for a step-by-step guide for a successful entrepreneurial plan, Business Blueprints is a worth-considering read. Its early chapters focus on scientific methods to reach the relevant target audience while the latter chapters portray ways to get ahead of the competition.
Authors: Dong Sun Pa and Nse Sifon
Date of publication: 22 December 2023
Unleashing 86 up-selling methods, Customer-Centric Profit Strategies, offers a roadmap to maximise profits whilst building long-lasting customer relationships. This book proves to be an important guide for business acumen who want to stay ahead in the dynamic marketplace.
Author: Greg Kihlstrom
Date of publication: 12 December 2023
Customer Journey Orchestration is a one-stop guide for all the marketers and brands who are scavenging for a reference on customer orchestration. It walks you through the use cases of one of the leading platforms in the space, further giving you insights on delivering personalised user experiences.
Author: Debbie Levitt
Date of publication: 2 December 2022
Presenting various actionable models, maps, and processes for enhancing customer experience, Customer Know You Suck is a must-add book for decision-makers. It portrays a customer-centric governance model, enabling brands to make informed decisions that lead to increased user satisfaction.
Author: Jim Tincher
Date of publication:17 November 2022
In a world where customer loyalty is the core of a thriving venture, Do B2B Better unveils different call-to-action strategies for B2B and B2C companies. This book entails the interview of hundreds of CX leaders and their success stories.
Author: Geoffrey A. Best
Date of publication: 1 October 2023
Forty-two Rules for Using AI in Your Contact Centre illuminates several ways in which AI-equipped tools can redefine customer experiences in contact centres. It underscores the author’s unique perspective on leveraging the capabilities of chatbots, virtual assistants, sentiment analysis, and predictive analytics.
Author: Jim Knight
Date of publication: 4 October 2022
Defining enhanced customer experience as the key to turning customers into raving fans, Service That Rocks is worth a read. Add it to your bookshelf if you are looking for a practical guide on actionable tips on extraordinary customer service.
Author: Christopher Roberts
Date of publication: 1 January 2023
There could be a lot of reasons behind the success and failure of a customer-centric program, but avoiding the ones which turn into fiasco is essential. Ten Reasons Why CX/NPS Programs Fail perfectly explains real-world experiences that need to be avoided to ensure 100% success of a CX program.
Authors: Hemachandran K, Raul V. Rodriguez
Date of publication: 29 December 2023
The Business of the Metaverse exemplifies the current advancements and results, expanding the analysis of human-centric metaverse use cases by business segments. Furthermore, it entails the future effects of the emerging technologies on the overall enterprise management.
Author: Jeff Nguyen
Date of publication: 20 December 2023
Closing a deal needs an in-depth analysis of the buyer’s requirements and preferences without compromising on customer loyalty. After reading The Customer-Centric Sales Process, you’ll delve into various aspects of sales interaction and buyer journey that need to be synced for building clientele.
Author: Joe Wheeler
Date of publication: 3 July 2023
Designing compelling experiences in an online world is an ongoing juggle of making result-driven strategies and tackling challenges. The Digital-First Customer Experience paves the way to get you through these obstacles, featuring case studies of Lemonade, Spotify, CEMEX, VMware, Starbucks, etc.
Author: John Sills
Date of publication: 2 February 2023
Unleashing a set of thought-provoking case studies and practical guides, The Human Experience enlists efficient methods for developing a customer base. It conveys the criticality of creating a culture and experience without ditching humanity.
Author: Susannah Simmons
Date of publication: 7 October 2023
The Mystery of the Lost Customer reveals the importance of customer retention is beyond client satisfaction. It gives the readers better insights into the process that’s essential for accreting loyalty, trust and recurring revenue in this rapidly increasing competitive era.
Author: Elizabeth Dixon
Date of publication: 4 April 2022
The Power of Customer Experience has been specifically designed for all growth-minded individuals who want to unleash their potential for enhanced customer experience. It covers the importance of team-building and employee satisfaction that leads to better user experience.
Author: Jay Baer
Date of publication: 25 July 2023
Time is money in this fast-paced corporate world, and customers engage with those brands which proactively respond to their queries. The Time to Win is for all those business leaders who want to incorporate speed and responsiveness into their customer journey.
Author: Scott McKain
Date of publication: 20 June 2023
Paving the way towards exceptional user experience, The Ultimate Customer Experience unveils five effective steps for connecting with customers in today’s changing workplace. It also shares the importance of empathy and personal responsibilities for driving brand ethos while serving clients.
Authors: Janelle Estes, Andy MacMillan
Date of publication: February 15, 2022
With ample digital experiences touching lives and businesses, User Tested comes as an enlightening guide for both individual contributors and executives. It provides approachable steps beyond standard business metrics and infuses real human insight into every business decision, design, and experience.
Watch Out for these 2024 Releases
Author: Mercer Smith
Date of publication: 17 January 2024
An effective customer experience strategy is the foundation pillar for a camaraderie of satisfied clientele. CXOXO promises to be a perfect piece to get started with that strategy, helping businesses create a strong support team that customers can trust.
Authors: Daniel D. Prior, Francis Buttle, Stan Maklan
Date of publication: 23 January 2024
This latest edition of Customer Relationship Management is for those leaders who want to implement advanced strategies for CRM management. It includes various case studies, illustrating CRM within various regional and industrial contexts.
Author: Toni Krasnic
Date of publication: 2 January 2024
Encapsulating the roadmap to CX transformation in a single-page framework, the Customer Experience Wheel entails robust technologies that are important for fostering exceptional consumer experiences, further defining the four phases of CX strategies.
Author: Annmarie Hanlon
Date of publication: 30 March 2024
Digital Business covers the effective ways of leveraging cutting-edge technologies, such as blockchain, Web 3.0, and much more, that are essential to thrive in a digital business environment. It’s for all the tech-savvy readers who want to take inspiration from innovative start-ups that were born digital.
Author: Jeanette Maw McMurtry
Date of publication: 10 September 2024
Implementation of game-changing marketing tactics and strategies is indispensable for any business to stand out in the ever-evolving marketplace. Market Your Business will uncover all those strategies with practical insights into how brands attract new customers and cultivate consumer loyalty.
Author: Blake Morgan
Date of Publication: 2 July 2024
The 8 Laws of Customer-Focused Leadership will introduce cutting-edge research and interviews of top leaders across industries combined with essential steps required by decision-makers to enhance customer experience.
Author: Alice Benham
Date of publication: 20 June 2024
Covering a lot of real-life experiences and case studies from entrepreneurs who leveraged effective digital marketing strategies to drive higher revenue, The Digital Marketing Handbook is for entrepreneurs. It promises readers clarity around systems that are indispensable for taking business to the next level.
Authors: Clayton M. Christensen, Marc Benioff
Date of publication: 9 April 2024
Emerging technologies can make a brand fall, if not utilised efficiently. The Innovator’s Dilemma will unveil reasons why most companies miss out on the latest innovations. It further highlights how and when to abandon traditional business practices.
Authors: Clayton M. Christensen, Michael E. Raynor
Date of publication: 9 April 2024
The Innovator’s Solution will showcase how timely implemented innovations and ideas can transform today’s hyper-accelerated business environment. This book is for anyone who is willing to modify their business model immediately for enhanced results.
Author: Olivier Duha
Date of publication: 3 January 2024
In this competitive and digital world where experience reigns supreme, Think Human will outline the radical evolution of customer relations, highlighting six golden rules to maximise customer satisfaction. Moving ahead, it also covers various aspects of growing a customer relations team in an organisation.
Author: Steve Miller
Date of publication: 3 January 2024
Resonating the importance of personal branding, Uncopyable You is for every individual who is looking forward to standing out amongst their target audience. This book will include actionable advice and real-life examples.
Microsoft Dynamics 365 represents a robust cloud-based CRM solution with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring, sentiment analysis, etc. Currently, Microsoft operates in 190 countries and is made up of more than 220,000 employees worldwide.
HubSpot is an inbound marketing, sales, and customer service software provider, offering robust CRM and automation solutions. Some of its products include Marketing Hub, Sales Hub, Operations Hub, Content Hub, Commerce Hub, Marketing Analytics and Dashboard Software. Guided by its inbound methodology, HubSpot enables companies to prioritise innovation and customer success.
Monday.com is a project management software company, offering a cloud-based platform that enables businesses 
Headquartered in San Mateo, California, Freshworks is a global AI-powered business software provider. Its tech stack includes a scalable and comprehensive suite for IT, customer support, sales, and marketing teams, ensuring value for immediate business impact. Its product portfolio includes Customer Service Suite, Freshdesk, Freshchat, Freshcaller, Freshsuccess, and Freshservice. Freshservice for Business Teams has helped several global organisations to enhance their operational efficiency.
Talkdesk offers an innovative AI-powered customer-centric tech stack to its global partners. The company provides generative AI integrations, delivering industry-specific solutions to its customers. Talkdesk CX Cloud and Industry Experience Clouds utilise modern machine learning and language models to enhance contact centre efficiency and client satisfaction.
The company offers comprehensive cloud-based solutions, such as Microsoft Dynamics 365, Gaming Consoles, Microsoft Advertising, Copilot, among other things, to help organisations offer enhanced CX and ROI. Its generative-AI-powered speech and voice recognition solutions,such as Cortana and Azure Speech Services empowers developers to build intelligent applications.
IBM is a global hybrid cloud and AI-powered 
Uniphore is an enterprise-class, AI-native company that was incubated in 2008. Its enterprise-class multimodal AI and data platform unifies all elements of voice, video, text and data by leveraging Generative AI, Knowledge AI, Emotion AI and workflow automation. Some of its products include U-Self Serve, U-Assist, U-Capture, and U-Analyze. Its Q for Sale is a conversational intelligence software that guides revenue teams with AI-powered insights, offering clarity on how to effectively keep prospects engaged.
Google Cloud accelerates every organisation’s ability to digitally transform its business. Its enterprise-grade solutions leverage modern technology to solve the most criticial business problems 
8×8 offers out-of-the-box contact centre solutions, assisting all-size businesses to efficiently meet customer needs and preferences. It offers custom CRM integrations support and integrates effortlessly with third-party CRMs like Salesforce, Microsoft Dynamics, Zendesk, and more. Offering global support in all time zones & development teams in 5 continents, its patented geo-routing solution ensures consistent voice quality.
Sprinklr is a comprehensive enterprise software company for all customer-focused functions. With advanced AI, Sprinklr’s unified customer experience management (Unified-CXM) platform lets organisations offer human experiences to every customer, every time, across any modern channel.
Upland offers a comprehensive suite of contact centre and customer service solutions with products including InGenius, Panviva, Rant & Rave, and RightAnswers. InGenius enables organisations to connect their existing phone system with CRM, further enhancing agent productivity. Panviva provides compliant and omnichannel capabilities for highly regulated industries. Whereas, Rant & Rave, and RightAnswers are its AI-powered solutions, 
Zoho Social, a part of Zoho’s suite of 50+ products, is a comprehensive social media management platform for businesses and agencies. The Zoho Social dashboard includes a robust set of features, such as Publishing Calendar, Bulk Scheduler, and Approval Management to offer businesses all the essential social media publishing tools. Its monitoring tools help enterprises track and respond to relevant social conversations.
Hootsuite, headquartered in Vancouver, is a social media management platform that streamlines the process of managing multiple social media accounts. Some of its core offerings include social media content planning and publishing, audience engagement tools, analytics and social advertising. Its easy-to-integrate capabilities help marketing teams to schedule and publish social media posts efficiently.
Brandwatch enables businesses to build and scale the optimal strategy for their clients with intuitive, use-case-focused tools that are easy and quick to master. Bringing together consumer intelligence and social media management, the company helps its users react to the trends that matter, collaborate on data-driven content, shield the brand from threats and manage all the social media channels at scale.
Zoho Corporation offers innovative and tailored software to help leaders grow their business. Zoho’s 55+ products aid sales and marketing, support and collaboration, finance, and recruitment requirements. Its customer analytics capabilities come with a conversational feature, Ask Zia. It enables users to ask questions and get insights in the form of reports and widgets in real-time.
Salesforce-owned Tableau is an AI-powered analytics and business intelligence platform, offering the breadth and depth of capabilities that serve the requirements of global enterprises in a seamless, integrated experience. Marketers can utilise generative AI models, AI-powered predictions, natural language querying, and recommendationsons.
Fullstory is a behavioural data platform, helping C-suite leaders make informed decisions by injecting digital behavioural data into its analytics stack. Its patented technology uncovers the power of quality behavioural data at scale, transforming every digital visit into actionable insights. Enterprises can increase funnel conversion and identify their highest-value customers effortlessly.
Contentsquare is a cloud-based digital experience analytics platform, helping brands track billions of digital interactions, and turn those digital 
Amplitude is a product analytics platform, enabling businesses to track visitors with the help of collaborative analytics. The platform leverages the capabilities of 
Adobe Experience Cloud offers a comprehensive set of applications, capabilities, and services specifically designed to address day-to-day requirement for personalised customer experiences at scale. Its platform helps play an essential role in managing different digital content or assets to improve customer happiness. Its easy-to-optimise content gives users appropriate marketing streams, ensuring product awareness.
Started in 2005 in a Sweden-based small town, Norrköping, Voyado offers a customer experience cloud platform that includes a customer loyalty management system. This platform helps businesses design and implement customer loyalty programs, track customer 
TapMango provides a comprehensive, customisable, flexible and feature-rich customer loyalty program. The loyalty tools include an integrated suite of customised consumer-facing technology, easy-to-use merchant tools, and automation algorithms, all aimed at enhancing customer experience. Adaptable to any industry, TapMango’s platform helps merchants compete with larger chains, converting customer one-time purchases into profitable spending habits.
Adobe Experience Cloud offers a comprehensive set of applications, capabilities, and services specifically designed to address day-to-day requirements for personalised customer experiences at scale. Its innovative platform has played an essential role in managing different digital content or assets, to improve customer happiness or satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
