The combination of the two agency teams gives Forsman & Bodenfors a scaled offering in a globally significant market.
Stagwell’s Forsman & Bodenfors, a global creative collective, announced that it will integrate Crispin Porter Bogusky’s UK agency, CPB London, four months after it opened a satellite office in London.
CPB London CEO, Helen James, said, “It’s incredibly exciting to be welcomed into the Forsman & Bodenfors family, a brand we’ve long respected and indeed felt akin to in Europe. We’re looking forward to producing the best of Swedish-inspired creativity, delivered through a London lens – and alongside an agency that continues to embrace CPB London’s reputation for provocative ideas.”
Forsman & Bodenfors’ global CEO, Toby Southgate, said, “Bringing Helen and her brilliant team into the family now makes this the real thing. With this unity, clients get scale, immediate impact, and a combined culture that’s unique to the market. We can do some incredible things together – the stars have aligned.”
The combination of the two agency teams gives Forsman & Bodenfors a scaled offering in a globally significant market and provides CPB London’s clients access to a robust global network of agency talent across key markets.
CPB London CEO, Helen James, will lead the newly combined entity, managing the team and reporting to Forsman & Bodenfors’ global CEO, Toby Southgate. The London agency will now become a major hub in the global Forsman & Bodenfors collective.
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