Soletrader’s new site taps BigCommerce’s platform to underpin a composable commerce storefront, leveraging Storyblok for content, search and merchandising from Algolia, marketing operations from Klaviyo and hosted on Next.js infrastructure from Vercel.
Soletrader has launched its new headless and composable website on the BigCommerce platform.
Founded over 60 years ago, Soletrader has more than 28 bricks and mortar stores and concessions across the UK, trading as Soletrader and Sole.
“We had replatformed our previous websites only three years ago, and they were very much still fit for purpose,“ says Marcel Bordon, CEO at Soletrader.
“But we decided to flex our in-house tech capabilities and replatform again to position ourselves at the cutting-edge of technology now and in the future. This is our commitment to continue innovating and evolving our technology to deliver an incredible experience for our customers and our brands.”
The new site taps BigCommerce’s platform to underpin a composable commerce storefront, leveraging Storyblok for content, search and merchandising from Algolia, marketing operations from Klaviyo and hosted on Next.js infrastructure from Vercel.
BigCommerce partner Cygnet Digital oversaw development of the project in a partnership with Soletrader’s in-house team.
“We were thrilled to partner with Soletrader, BigCommerce and others on this transformative project,” says Peter Ross, Managing Director at Cygnet Digital.
“We created a cutting-edge, headless ecommerce solution that not only meets Soletrader’s current needs but also sets them up for future success. The collaborative effort and innovative technology stack have resulted in a platform that truly elevates the customer experience.”
“Soletrader considers itself a technology company that sells shoes, and they’ve proven that with this new website that is both beautiful and well built,” says Mark Adams, Senior Vice President and General Manager of EMEA at BigCommerce.
“Leveraging key technologies from industry leaders such as Algolia, Klaviyo, Storyblok and Vercel, Soletrader is now ready to evolve quickly to stay ahead of the market.”
“By successfully implementing state-of-the-art solutions, our partner Cygnet Digital enabled Soletrader to deliver a seamless omnichannel experience,” says Barry D’Arcy, Vice President of Partners at Storyblok.
“This project underscores our commitment to cultivating innovative partnerships that enhance customer engagement across all touchpoints, demonstrating our dedication to driving exceptional and consistent customer experiences.”
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