Tesco Media is also expanding its in-store advertising options, offering brands new ways to reach shoppers.
Tesco Media and Insight Platform reports enhancements to its retail media offering, including the launch of video advertising on Tesco.com, as well as several new media channels and announcements in measurement and personalisation capabilities.
At its annual Upfront event in London, Tesco Media unveiled a new video advertising solution, allowing brands to engage with customers through short-form video content with Tesco.com shoppers and 16 million+ app users.
It also announced a new measurement framework to demonstrate the full-funnel impact of retail media campaigns. This includes a range of solutions to provide detailed, incremental insights for advertisers, with omnichannel attribution to follow in 2025.
This new framework has been built in collaboration with advertisers, agencies and industry bodies with the aim of setting a new industry standard for retail media measurement.
A new insights portal was also unveiled, allowing brands and agencies to deliver more relevant and personalised advertising experiences.
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The new tools include expanded audience segments available through the dunnhumby Sphere platform, allowing brands to use insights from 23 million+ Clubcard members to engage across multiple channels, to re-engage with lapsed customers, and to acquire new ones.
Tesco Media is also expanding its in-store advertising options, offering brands new ways to reach shoppers.
In what is pitched as a retail-first, Tesco now has the capacity to do store wrap advertising at up to 50 locations, transforming entire storefronts into brand showcases, with the ability to adjust by region and context. This comes alongside the roll-out of digital screens throughout its stores and enhanced product sampling opportunities.
Tesco Media now brings together Tesco and dunnhumby under the leadership of Managing Director, Tash Whitmey. The newly assembled leadership team incorporates talent from across the media, retail, and technology sectors.
“As retail media continues to grow and expand, Tesco is leading the way,” said Whitmey.
“We use smart insights from our growing Clubcard base to build refined audiences, offering precision at scale. Along with our expanding creative canvas, we’re able to create immersive omnichannel brand activations that enhance the customer experience and drive business growth, positioning us as a great partner for retail media success.”
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