Dressipi delivers personalisation for apparel retailers using AI and machine learning.
Marketing cloud provider Mapp has announced the acquisition of Dressipi, a specialist in fashion specific AI and machine learning technologies. Financial terms of the deal were not disclosed.
“Our acquisition of Dressipi represents a bold step forward in redefining how fashion and retail brands engage with their customers,” said James Brooke, CEO at Mapp. “The integration of Dressipi’s cutting-edge product attribution and advanced machine learning models with our proven marketing platforms will enable brands to grow while closing the profitability gap, creating new value through smarter decisions and better customer experiences.”
“We are thrilled to join forces with Mapp,” said Sarah McVittie, Co-founder at Dressipi. “Our shared vision of delivering value through AI powered insights and innovation makes this a natural fit. Together, we can empower fashion and retail brands to achieve new levels of success by combining deep product knowledge with advanced marketing technology.”
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