Audiencerate Partners with V-Valley

This strategic agreement between V-Valley and Audiencerate aims to support SMEs in the process of digitalisation and innovation.

Audiencerate, an innovative technology company, that offers development of advanced solutions for digital marketing (MarTech) and online advertising (AdTech), announced that it has signed a partnership agreement with V-Valley, a company of the Esprinet Group focused on the distribution of Advanced Solutions.

Thanks to its partnership with Microsoft, Audiencerate is at the forefront of integrating artificial intelligence and cloud computing to optimise marketing and advertising strategies.

V-Valley will make available to its resellers Audiencerate’s Marketing Data Platform (MDP), one of the most advanced platforms in the sector, which – thanks to the integration of Microsoft Azure and CoPilot technologies – is able to integrate Artificial Intelligence and cloud computing, optimising marketing campaigns and providing advanced decision-making insights.

This will allow V-Valley’s partners to offer their customers solutions aimed at making marketing strategies more efficient and creating more targeted marketing campaigns.

V-Valley, thanks to the specialisation of its structure and its important network of partners, will support Audiencerate in the sale and growth of the Marketing Data Platform offer in Southern European companies, with a particular focus on Italy, ensuring widespread coverage and direct access to the offer.

This strategic agreement between V-Valley and Audiencerate aims to support SMEs in the process of digitalisation and innovation, facilitating access to advanced technologies and contributing to their digital transformation by providing the necessary tools to compete in an increasingly data-driven market.

The V-Valley team and the Audiencerate team will collaborate to offer training and technical support to partners, ensuring a deep understanding of the potential of the MDP to end customers and its practical applications in data-driven marketing.

Marco Del Tongo, CEO of Audiencerate, stated, “Audiencerate is excited to announce the collaboration with V-Valley, a partner that shares the company’s vision in terms of innovation and value creation for customers. Thanks to V-Valley’s support, Audiencerate’s Marketing Data Platform is now accessible to an increasingly wider audience, simplifying the adoption of advanced solutions for data management and marketing strategies.”

“This partnership, together with the established strategic relationships with Microsoft and Google and the collaboration with vertical partners, allows Audiencerate to consolidate its role as a leader in the marketing and advertising sector, strengthening its position not only in Southern Europe but globally. Audiencerate is ready to lead the digital transformation of small and medium-sized enterprises, supporting them on their journey towards an increasingly data-driven future,” he added.

Luca Casini, Country Manager of V-Valley in Italy, commented, “We are pleased to have entered into this new agreement with Audiencerate, thanks to which we are able to provide our partner customers with cutting-edge solutions that allow them to ride a disruptive trend such as Artificial Intelligence. All the conditions are in place to create a solid and synergistic partnership, with a positive impact on the growth and innovation of the SME market.”