CRM360 is set to streamline processes, improve communication, and enable customer service teams to anticipate and respond to client needs across the carrier’s global network.
Air France KLM Martinair Cargo (AFKLMP Cargo) has unveiled CRM360, a new AI-powered global service platform designed to deliver a more personalised and responsive CX.
Developed in collaboration with Salesforce, the CRM system aims to transform how the carrier supports clients across the customer journey—offering consistent, efficient, and customised assistance.
The platform is part of AFKLMP Cargo’s ongoing investment in AI-driven solutions, which include chatbots, voice services, and priority support models, all designed to empower customer service teams with cutting-edge tools, insights, and expertise.
GertJan Roelands, senior vice president of commercial at AFKLMP Cargo, said, “Our ambition is to offer a truly unique, next-level service experience in the industry—combining the best of human connection with technological excellence.”
CRM360 is set to streamline processes, improve communication, and enable customer service teams to anticipate and respond to client needs across the carrier’s global network.
This initiative reinforces AFKLMP Cargo’s commitment to innovation as it continues to adapt to the demands of the air cargo industry.
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