The new retail media network provides a structured way for brand partners to connect with customers across physical and digital channels.
Cotswold Outdoor Group has announced the launch of its new retail media network, Cotswold Outdoor Group Media Portal, in partnership with Zitcha.
Brands using the Cotswold Outdoor Group Media Portal, built on Zitcha’s platform, will gain access to an integrated retail media setup—bringing together in-store digital screens and displays, onsite placements like website banners and product listings, and offsite campaigns on platforms such as Meta and YouTube.
Jamie Kristow, CEO at Cotswold Outdoor Group, said, “The retail landscape is shifting and we’re committed to evolving with the times – the launch of our retail media network with Zitcha is proof of that.”
“By combining our in-store expertise and customer service with a premium digital experience, we’re furthering our mission to not only support our brand partners but also elevate the experience we offer to our loyal shoppers.”
“With this launch, we are able to ensure we keep up with the fast-moving retail and advertising sectors, while maintaining our heritage of fantastic customer service and trust.”
Troy Townsend, CEO and Co-Founder, Zitcha, said, “Cotswold Outdoor Group already sets the standard when it comes to service and expertise in outdoor retail, and now they’re doing the same with their retail media network.”
“This isn’t just a bolt-on channel, it’s a serious, scaled network built for the way people actually shop today. We’re excited to partner with a team that knows their audience, backs their brand partners, and is going all in on retail media.”
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