The pilot allows shoppers to pay directly on handheld SmartShop devices, skipping the checkout, marking the first time Sainsbury’s customers can complete in-store payment without queuing at a till.
Sainsbury’s Rugby supermarket has become the first complete trial store for the UK grocery’s Smartshop Pay on Handset technology.
A pilot launched earlier this year, with shoppers able to pay directly on handheld SmartShop devices, skipping the need to go to the checkout.
While app users have been able to pay on their smartphones since 2022, the initiative marks the first time Sainsbury’s customers are able to complete payment in-store without queuing at a till.
Rosie Winning, Lead Customer Experience Manager at Sainsbury’s, said: “Something exciting is coming to Rugby….Smartshop Pay on Handset will launch on Monday, 13th October.”
She added, “Great day this week to get some of the teams together to discuss how we impact our customers, expand the customer journey and deliver improved technologies for a streamlined front end.”
“We are extremely proud and excited to be the first complete trial store for this technology. The support teams have been instrumental and fantastic in helping us get ready to launch.”
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