Residents in Barmbek can now order essentials via the REWE Lieferbot, offering thousands of households grocery deliveries, delivered in minutes.
Starship Technologies has launched its delivery robots in Germany in partnership with REWE. The service is now live in Barmbek, Hamburg, offering thousands of households grocery deliveries in minutes.
Lisa Johnson, VP, Global Public Affairs & Corporate Communications, Starship Technologies, said, “Today we go live with the second largest retailer in Germany, our good friends at REWE.”
“It’s been an interesting public affairs ride (to say the least!). Like many countries, Germany has developed laws to cover large, fast, passenger vehicles that travel on roads. Smaller autonomous devices – like our robots – don’t fall neatly into a category.”
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The launch aims to enhance customer experience by providing fast, reliable, and contactless grocery deliveries. Residents in Barmbek can now order essentials via the REWE Lieferbot, offering thousands of households grocery deliveries, delivered in minutes.
The service offers a seamless alternative to traditional grocery shopping, saving time for busy households and ensuring groceries are delivered directly to customers’ doorsteps.
Lisa Johnson added, “This is the sort of market entry public affairs puzzle we love to solve. It takes creativity, persistence and dynamic cross-functional teams that are ready pivot at the drop of a hat.”
“As I’ve been travelling Germany, speaking to different cities, states and officials, there’s been such enthusiasm for innovation, and a clear want to make sure that national regulations encourage responsible tech companies to invest and scale. We’re looking forward to working on this in the coming weeks and months.”
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