LeMieux’s members can earn rosettes by completing challenges within the app’s community platform, unlocking exclusive rewards, earning coins, and levelling up as they progress.
LeMieux has announced the launch of its mobile app, combining a points-based rewards program, an interactive community hub, and an equestrian events calendar.
Members can earn rosettes by completing challenges within the app’s community platform, unlocking exclusive rewards, earning coins, and levelling up as they progress.
These points give users access to members-only benefits, limited edition products and collaborations, invitations to exclusive Q&A sessions with top riders and influencers, and the chance to join product testing panels and give feedback on future design.
The community platform, meanwhile, offers chatrooms where equestrians can share their passion for horses, seek advice, and support one another. Users can also explore a shoppable gallery of tagged LeMieux looks for outfit inspiration, featuring real riders and friends of the brand from around the world.
Riders in the UK and US can enter a date and location to instantly discover local competitions and events near them.
“We’ve always known how strong and vibrant our community is. This app is our way of bringing everyone together – to listen to them, and to give them a place where they can truly be part of the brand,” said Dan Mahoney, CEO at LeMieux.
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