The partnership between The White Company Partners and Zapp comes as the latter launches a new subscription service designed to give loyal customers more value and make Christmas shopping effortless.
The White Company has entered the quick commerce space through a partnership with London-based Zapp, offering a curated selection of its best-selling products for 24/7 home delivery within minutes.
The move comes as the latter launches a new subscription service designed to give loyal customers more value and make Christmas shopping effortless. Zapp+ includes a 10% credit back on all orders above £30 and free delivery, for just £4.99 per month.
Holly Tabor, Partnerships and International Business Director, at The White Company, said, “We are entering gifting season when busy people want to order easily, at a time that suits them and be confident their order will arrive in minutes, with the same luxury experience that you would expect from The White Company.”
“This new partnership with Zapp will mean we can meet changing consumer demands and offer a curated edit of our collection favourites – be that a last-minute present or a little luxury for the home – instantly.”
Rowan Lawson, Director of Operations at Zapp, said, “We are delighted to add The White Company to a fantastic array of premium brands available on our app.It reflects the change in how people are shopping – they no longer want to wait for next-day delivery or battle high street crowds, and expect luxury gifts to be available immediately, 24/7.”
The White Company will be available through Zapp Boutique, a premium and luxury-focused ‘store within a store’ offering.
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