Deliveroo Rolls Out Sainsbury’s Nectar Loyalty Programme

The integration of loyalty programmes onto Deliveroo means that customers can now earn points when they shop on demand with selected partners, as they would in a physical store.

Deliveroo has announced the rollout of Nectar. Nectar members can now collect points when they shop with Sainsbury’s through Deliveroo.

Nectar is the latest to join the growing roster of loyalty programmes available on the app, which spans grocery, restaurant, and retail, as Deliveroo continues to prioritise providing a great customer experience and value. 

The integration of loyalty programmes onto Deliveroo means that customers can now earn points when they shop on demand with selected partners, as they would in a physical store. 

With 97% of UK shoppers being members of at least one loyalty scheme, they are an increasingly integral part of consumer shopping habits, with shoppers continually looking to unlock more for their money when they shop.

Now, customers across the UK will be able to link their Nectar and Deliveroo accounts to collect points when they place a Sainsbury’s order for eligible products through Deliveroo. 

ALSO READ: The Trade-Offs That Reveal True Customer Centricity

When placing an order via participating stores, customers will now be presented with the option to input the card number that is registered to their Nectar account at checkout. One Nectar point will be collected per £1 spent on eligible Sainsbury’s products purchased through Deliveroo.

Nectar members can spend points when shopping at Sainsbury’s, Argos, Esso and British Airways. Points can be spent on groceries at Sainsbury’s, flights with British Airways, fuel at Esso and a wide range of rewards with participating partners.

The introduction of the Nectar programme will build on the existing popularity and convenience of ordering Sainsbury’s groceries through the app. 

Suzy McClintock, Vice President of New Verticals at Deliveroo, said, “We are delighted to be welcoming Nectar, one of the UK’s most valued and far-reaching loyalty schemes, to Deliveroo.” 

“This integration is a massive win for our customers, who can now earn points on their Sainsbury’s grocery orders, further establishing Deliveroo as the go-to destination for on-demand convenience and loyalty.”

ALSO READ: Phonexa Increases Consumer Conversions Through SMS