Consumers can now shop from more than 1,800 retailers directly within ChatGPT via a fully integrated Instacart app commerce experience.
Instacart has announced the launch of its app on OpenAI’s ChatGPT, offering an embedded, end-to-end shopping experience with Instant Checkout, all within the context of a ChatGPT conversation.
The aim here is to make it easier for people to go from meal inspiration to doorstep delivery, using Instacart’s real-time grocery network and fulfilment capabilities with the help of OpenAI’s frontier model capabilities.
Consumers can now shop from more than 1,800 retailers directly within ChatGPT via a fully integrated Instacart app commerce experience.
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“Instacart and ChatGPT are redefining what’s possible in AI-powered shopping,” says Anirban Kundu, Chief Technology Officer at Instacart. “Built on Agentic Commerce Protocol, this experience brings intelligent, real-time support to one of the most essential parts of daily life: getting groceries to feed your family.”
“Together, we’re creating a seamless and secure way for people to turn simple conversations into real-world action, helping customers go from inspiration to a full cart delivered from the store to their door with ease.”
Nick Turley, VP, Head of ChatGPT, said, “With the Instacart app directly in ChatGPT, users can go from meal planning to checkout in a single, seamless conversation.”
“It’s another step toward bringing our vision to life – where AI delivers helpful suggestions and connects directly to real-world services, saving people time and effort in their everyday lives.”
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The Instacart ChatGPT app experience with Instant Checkout is currently available on desktop and mobile web. The Instacart ChatGPT app is also available on iOS and Android, with Instant Checkout rolling out to these native platforms in the coming weeks.
ChatGPT can surface the Instacart ChatGPT app when a user asks for it by starting a prompt with Instacart, such as “Instacart, can you help me shop for apple pie ingredients?” During their first use, users install the app by signing into their Instacart account.
Once the app is opened and the user is signed in, the app will help them find what they need from their local retailers and present a ready-to-review cart with the help of OpenAI models.
When they’re satisfied with their selections, they can pay directly in the app, right within ChatGPT, using Instant Checkout, with no need to switch tabs. Their items will then be shopped and delivered through Instacart’s platform.
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