The new financing comes as brands increasingly turn to Imprint to replace legacy bank-issued programs and deliver modern embedded loyalty experiences that boost customer value.
Imprint, the modern financial platform transforming how brands engage, reward, and retain their customers, has raised $150 million in Series D financing at a valuation of $1.2 billion.
The round was led by Khosla Ventures, with meaningful participation from Thrive Capital, Ribbit Capital, Kleiner Perkins, Hedosophia, Spice Capital, and Timeless.
This new financing follows a period of rapid growth for Imprint as brands increasingly turn to the company to replace legacy bank-issued programs and deliver modern embedded loyalty experiences that delight customers and drive meaningful increases in customer value.
“Brands today face pressure to earn customer loyalty through authentic and genuinely rewarding experiences,” said Daragh Murphy, Co-Founder and CEO, Imprint. “This milestone underscores how our team is delivering on our mission to build the best way to pay at the brands customers love.”
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“With this new capital, we are accelerating the evolution of co-brand from a bank product into a complete brand loyalty platform.”
Imprint’s vision for the next three years is clear: become the platform that powers premium access for the customers of major brands.
The company’s approach combines financial products, loyalty infrastructure, and a network of brand-funded rewards to create a unified customer journey from application to spend, earn, redeem, and repeat.
Traditional co-brand credit card programs that rely on decades-old banking processors cannot keep up with modern consumer expectations for embedded experiences, personalisation, and instant value.
Imprint’s proprietary issuing and processing stack, ImprintCore, gives brands complete control over experience, data, and innovation speed.
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The Series D financing will accelerate investment in:
- Further accelerating the impact Imprint’s products deliver for partners.
- Expanding beyond credit into debit, secured cards, and flexible financing.
- Reinventing how financial companies are built—with automation, not headcount.
- Powering partner loyalty programs and connecting brands to reward-loving users through the Imprint Rewards Network.
“Imprint’s technology advantage enables them to execute with a level of speed and customisation that legacy issuers simply cannot match,” said Keith Rabois, Managing Director at Khosla Ventures.
“They have quickly become the partner of choice for major enterprises, and that momentum is why we are thrilled to double down.”
Brands that have migrated from legacy issuers to Imprint consistently see measurable lift across loyalty, spend, and customer lifetime value.
“This investment strengthens our position as the technology-first alternative to legacy co-brand issuers,” Murphy said. “We are excited to continue partnering with beloved brands and to help them deliver experiences that are modern, rewarding, and deeply connected to their customers.”
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