AiFi has launched four frictionless checkout stores at Arena Milano during the Winter Olympics 2026, expanding the use of checkout-free retail technology in Italy’s sports and entertainment venues.
The Winter Olympics 2026 are up and running, and one of the venues, Arena Milano, has featured checkout-free stores powered by AiFi technology.
Chryssi Soteriades, Regional Sales Executive at AiFi, said, “Proud moment to celebrate the launch of Arena Milano, a truly world-class venue setting a new benchmark for live entertainment, technology, and fan experience. Opening its doors to the Olympic ice hockey game this week.”
She added, “This launch represents a series of important firsts, from cutting-edge design and operations to the first four of six AiFi frictionless checkout stores in Italy, delivered to the highest global standards. This is a milestone moment for the Italian market and a clear signal of where the future of venues is heading.”
“Excited for what comes next, and proud to have been part of this landmark launch! Big thanks to the AiFi team for delivering the impossible flawlessly every time.”
AiFi’s Simon Woods said, “Proud moment right here, being part of the AiFi team in delivering another group of frictionless stores at such an iconic venue, but also launching onto the world stage of the Winter Olympics.”
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