Uber’s expansion is also expected to elevate CX across the region, with increased competition driving faster deliveries, better app reliability, and improved service quality.
Uber has opened new tab plans to expand its food-delivery business into seven new European markets in 2026, launching services in markets including the Czech Republic, Greece and Romania, a company spokesperson told Reuters on Sunday.
The expansion will also see Uber enter Austria, Denmark, Finland and Norway. The company expects the move to generate an additional $1 billion in gross bookings over the next three years.
The expansion is also expected to elevate customer experience across the region, with increased competition driving faster deliveries, better app reliability and improved service quality.
“We’re excited to be entering seven new markets where the incumbent has grown comfortable. We think it’s time to raise the bar, shake things up and deliver better value across the category,” said Uber’s global delivery head Susan Anderson.
Uber’s expansion will see it compete with Finland-based Wolt, which was acquired by DoorDash in 2022, in several of its core markets. The expansion is happening at a time of heavy consolidation in Europe’s highly competitive food delivery space.
For example, tech investor Prosus purchased Just Eat Takeaway last year for $4.3 billion, while DoorDash acquired British delivery service Deliveroo for $3.9 billion in another 2025 deal.
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