WebRezPro now integrates with Inntopia Marketing Cloud to unify guest data, automate personalised communications and maximise guest lifetime value.
WebRezPro, a cloud property management system for independent lodging operators, now integrates with Inntopia Marketing Cloud, a CRM and customer data platform (CDP) built for hotels and resorts. Together, the systems help operators unify guest data and trigger tailored communications that aim to enhance the guest experience and increase lifetime value.
By aggregating guest data from connected systems and touchpoints, Inntopia Marketing Cloud creates detailed guest profiles to support targeted marketing campaigns and provide front-line teams with timely insights as they engage with guests. Together, they help operators deliver more personalised experiences throughout the guest journey, which can support higher conversion rates and improved loyalty.
“WebRezPro offers a modern, flexible PMS that hotels and resorts use in their daily operations,” said Trevor Crist, Chief Business Officer, Travel & Event Services at Outside Inc., the company behind Inntopia. “By connecting their PMS data with Inntopia Marketing Cloud, we’re giving resorts the ability to unify their guest data across systems and use it for more personalised marketing and guest service.”
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The integration supports revenue strategies by feeding reservation data from WebRezPro into Inntopia’s marketing automation tools to trigger targeted communications via email, SMS, social media, and other channels—including AI-driven upsell offers designed to enhance the guest experience and increase ancillary revenue. By automating these touchpoints, hotels can maintain guest engagement without significantly increasing the administrative workload for their staff.
“Inntopia Marketing Cloud is a solution that helps turn raw data into revenue opportunities and improved service,” said Jon Sanford, President of WebRezPro.
“With Inntopia, we are pleased to offer our clients an integration that makes it easier for hotels and resorts to use segmentation and marketing automation to support engagement and profitability.”
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