The new integration by Loyalzoo is designed to recognise specific buying behaviours and purchase milestones, helping ensure that marketing activities are based on customer data.
Loyalzoo has announced a partnership with Priority to introduce an embedded CRM system into Priority’s new MX POS point-of-sale platform, designed to integrate customer engagement tools directly into the point-of-sale experience.
This integration gives merchants a straightforward way to manage customer relationships and run loyalty programs as their business develops.
In an industry where customer data is often fragmented, this partnership provides MX POS merchants with a unified, “built-in” CRM from day one. This foundation allows businesses to seamlessly activate powerful loyalty and reward features as an integrated add-on.
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Empowering Merchants with Smart Growth Tools:
- Integrated CRM with Seamless Scalability:
All MX POS merchants gain immediate access to a robust, built-in CRM that tracks buying behaviour and purchase history from day one.
This provides a clear, no-setup path to understanding customer value, allowing businesses to start with core data management and easily layer on advanced reward structures and tiered loyalty as they grow.
- Data-Driven Precision & AI Customer Segmentation:
The system empowers merchants with a sophisticated engine to build their own customer segments using AI. Using granular data – from specific products purchased and total spend to visit frequency and individual preferences – merchants can segment their audience with total flexibility.
This allows for highly targeted outreach via SMS, email, or push notifications, ensuring that every message is tailored to the exact buying behaviour and information that matters most to the customer.
- In-Store and Mobile Convenience:
Customers enjoy a frictionless experience, with the ability to receive points updates and store their loyalty profile directly via email, SMS or in Apple or Google wallets – no separate app downloads required.
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“Since 2014, our goal has been to provide independent businesses with the sophisticated tools usually reserved for major chains,” said Massimo Sirolla, CEO of Loyalzoo. “By acting as the core CRM within MX POS, we aren’t just giving merchants a loyalty program; we’re giving them a growth engine.”
“Our smart features do the heavy lifting, allowing owners to reward behaviour and reach out to customers based on real insights, all through a single, seamless interface.”
“At Priority, we believe that payments should be more than just a transaction—they should be a catalyst for growth,” said Greg Spatola, Vice President of POS Operations at Priority.
“Integrating Loyalzoo’s embedded loyalty and CRM directly into the MX POS ecosystem allows our merchants to build lasting brand affinity and reward their customers’ unique buying behaviours effortlessly.”
The integration is designed to recognise specific buying behaviours and purchase milestones, helping ensure that marketing activities are based on customer data. For MX POS merchants, this can reduce time spent managing multiple software tools and support more consistent communication with their customers.
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