ALDI US Taps Instacart Storefront Pro Platform for Enhancing Digital Experience

The updated experience offers a more streamlined way for customers to shop ALDI products online, powered by Instacart’s Storefront Pro enterprise commerce platform and fulfilment solutions.

Instacart, a grocery technology company in North America, and ALDI US, a grocer, have launched a redesigned ALDI US website, aldi.us, and mobile app. 

The updated experience offers a more streamlined way for customers to shop ALDI products online, powered by Instacart’s Storefront Pro enterprise commerce platform and fulfilment solutions. Instacart began providing fulfilment services for ALDI US in 2019 and is now the retailer’s exclusive fulfilment partner across their website and app.

“ALDI is known for offering its customers incredible value, and we’re proud to partner with them to make sure that value translates seamlessly into their digital experience,” said Ryan Hamburger, Vice President of Commercial Partnerships at Instacart. 

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Hamburger added, “What makes this partnership special is that it goes beyond ecommerce. By combining Storefront Pro and fulfilment into one integrated platform, we’re helping ALDI US scale faster while preserving everything that makes their brand special. We’re proud to deepen our partnership and support their continued expansion across the US”

“Shoppers define value in more ways than one, often by saving both time and money,” said Dave Rinaldo, Chief Operating Officer at ALDI US. “As customers look for more flexibility, our partnership with Instacart enhances the ALDI online experience, giving the 1-in-3 US households that shop our aisles another convenient way to get their groceries when and how they want.*”

Powered by Instacart’s Storefront Pro enterprise commerce platform and fulfilment solutions, the ALDI US website and app deliver better, personalised product recommendations, enhanced product discovery, and expanded meal-planning support through shoppable recipes. 

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Since 2019, Instacart’s fulfilment solutions have supported delivery and curbside pickup for ALDI customers in as fast as an hour on ALDI’s owned-and-operated platforms, and customers can continue to expect the same service level with Instacart as their exclusive fulfilment partner.

ALDI and Instacart first partnered in 2017 to offer same-day delivery to ALDI customers on the Instacart Marketplace in the US. Since then, ALDI has implemented additional solutions to connect its online presence, in-store experiences, and fulfilment technology across its more than 2,600 stores nationwide.

Instacart Storefront Pro is an enterprise-grade grocery solution that connects a retailer’s website, mobile app, and in‑store digital touchpoints on a single platform, combining AI-powered discovery and integrated fulfilment. Paired with Instacart’s fulfilment technology, it provides an end-to-end ecommerce solution. 

Together, they are part of the Instacart Enterprise platform, a suite of software and hardware solutions that connect in‑store and online grocery operations and help retailers like ALDI manage their brand and customer experience without relying on multiple ecommerce systems. ALDI joins more than 380 grocery retailers that use Instacart’s Storefront technology to support and scale their digital ecommerce presence.

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