DriveYo provides consumers with detailed visibility into car deals, including pricing, lender rates, incentives, and negotiation guidance.
DriveYo is changing how Americans buy cars and addressing one of the least transparent pricing systems in modern commerce. For decades, the auto industry has operated with hidden margins, complex financing structures, and information imbalances, costing consumers significant amounts each year. DriveYo aims to address these issues.
A $20 Billion Reset in Consumer Favour
DriveYo estimates that over $20 billion in annual revenue is extracted from consumers through hidden interest rate markups (APR and money factor spreads), non-transparent dealer pricing practices, misaligned incentives, and information gaps between buyers and sellers.
DriveYo is working with J.D. Power to leverage decades of automotive data to deliver a simpler car-buying experience. Consumers have been using J.D. Power data to make decisions; now DriveYo incorporates that information into each deal. By providing real-time pricing data, lender information, and clearer negotiation details directly to consumers, DriveYo seeks to shift more value toward buyers.
“For over 20 years, I was inside the system. I know exactly how deals are structured, where margins exist, and how consumers get priced without ever realising it. DriveYo does not tweak the system; it flips it. We are returning billions that were quietly extracted from consumer pockets. This is not optimisation. This is a correction,” said Suraj Viswanathan, Founder and CEO, DriveYo.
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What DriveYo Does
DriveYo is a platform that provides consumers with detailed visibility into car deals, including estimated minimum and maximum monthly payments based on lender programs, clear comparisons between buy rates and marked-up rates, stacked incentives and rebates with eligibility logic, inventory information such as days on lot and market pricing, and negotiation guidance informed by data.
In a short time, buyers can understand what they are likely to pay, where the dealer is earning money, and how to negotiate with supporting information.
Not Anti-Dealer, Pro-Transparency
DriveYo is not intended to eliminate dealerships; rather, it aims to support more transparent interactions. Dealers who adopt greater transparency may close deals more quickly, build stronger customer relationships, and reduce negotiation friction. Those who continue to rely on limited disclosure may face increasing pressure as consumers gain more information.
A Shift in Economic Flow
DriveYo represents more than a product launch; it signals a shift in how value flows in the auto economy from hidden margins to transparent pricing, from confusion to clarity, and from dealer advantage to balanced negotiation. The result is billions redistributed back to consumers annually.
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