In marketing and social media, Sprinklr introduced new integrations and automation features, including access to TikTok’s Commercial Music Library and workflows with Canva’s Digital Asset Management system to streamline creative processes.
Sprinklr, the AI-native Unified Customer Experience Management platform, announced the Spring ’26 Release (26.4), introducing advancements in AI-powered insights, marketing automation, service intelligence, and platform governance.
The release expanded Sprinklr’s AI capabilities with new agentic and copilot features, precision listening, governed automation, and a foundation designed to support scalable enterprise AI.
As AI agents increasingly resolved customer issues autonomously and delivered measurable outcomes, the release introduced autonomous evaluation capabilities, providing transparent, test-backed validation to help teams understand, trust, and continuously improve agent performance.
“With the Spring ’26 Release, we’re taking a major step forward in how enterprises drive outcomes with AI,” said Karthik Suri, Chief Product and Corporate Strategy Officer at Sprinklr.
Suri added, “As AI agents resolve more customer issues autonomously, we’re giving teams the transparent, test-backed validation they need to trust and scale them. Paired with a more intuitive AI+ Studio and smarter copilots across the Sprinklr suite, these advancements help brands turn automation into measurable impact and into more seamless, personalised customer experiences.”
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Sprinklr continued to strengthen its Voice of the Customer capabilities with Customer Feedback Copilot, which transformed feedback into insights, visual trends, comparisons, and multi-level drilldowns. Marketing Copilot introduced conversational automation for social and paid workflows, enabling teams to explain performance changes, summarise engagement, and build analytics widgets.
Within customer service, the release introduced Autonomous Evaluation to provide explainable logs and validation for AI-driven interactions. Agent Copilot became proactive, offering real-time recommendations to improve metrics such as first call resolution and average handle time. Service teams also gained tools such as automated shift bidding and guided analytics to streamline operations and accelerate decision-making.
Sprinklr enhanced its insights capabilities by improving how data was captured and activated. AI Topics used GenAI to filter noise and surface relevant signals, while unified customer profiles consolidated feedback across channels to provide a consistent customer view. Expanded web survey support also enabled more structured and representative feedback collection at scale.
In marketing and social media, Sprinklr introduced new integrations and automation features, including access to TikTok’s Commercial Music Library and workflows with Canva’s Digital Asset Management system to streamline creative processes. The platform also automated root-cause analysis for changes in campaign performance and introduced tools to track seller profile performance on LinkedIn.
The platform enhancements extended to AI+ Studio, where bulk testing and AI telemetry supported performance evaluation at scale. Additional upgrades included unified integration management, automated data ingestion, AI-powered guidance, and compliance controls to support enterprise governance.
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