Asda and Deliverect unify delivery channels, pricing, and fulfilment workflows to deliver faster, more consistent, and more rapid experiences.
Asda has strengthened its partnership with Deliverect to support digital commerce operations across Asda Express locations and its wider retail estate.
The collaboration connects on-demand marketplaces, including Uber Eats, Just Eat and Deliveroo, into store operations to align availability, range, pricing and fulfilment within a unified workflow. The solution is live across hundreds of Asda Express locations and is expected to expand further through 2026.
Asda has consolidated delivery channels into a single operational flow to simplify in-store execution while providing central teams with greater visibility, control and consistency.
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“From day one, this has been a true collaboration. Delivering strong results in digital commerce isn’t just about having the right technology; it is about how that technology is applied operationally. Asda has an exceptional team, and together we have built a model that works consistently in-store, supports central operations, and performs at scale across multiple channels,” said Joe Heather, Regional General Manager Northern Europe, Deliverect.
Key capabilities include in-store picking and fulfilment, synchronised availability and pricing, and centralised digital channel management across the retail estate.
“Quick commerce is a key area of growth for Asda, and we’ve already seen demand for this service where it has been introduced at our Express sites. By partnering with Deliverect, we’ve been able to simplify processes for our colleagues, allowing them to provide the service that our customers expect when ordering rapid delivery,” said James Laws, Senior Director Channel Operations, Wholesale and Convenience, Asda.
The partnership is designed to give Asda flexibility to expand digital channels, integrate new marketplaces, and support evolving customer expectations in on-demand grocery.
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