reAlpha enables conversational commerce with AiChat, helping brands unify product discovery, transactions, and customer support within real-time AI-driven interactions.
reAlpha Tech Corp. has announced that its subsidiary AiChat has launched conversational commerce and AI ticketing capabilities for ecommerce brands.
The platform is designed to enable businesses to manage product discovery, customer interaction, transactions, and post-purchase support within a single conversational interface.
AiChat builds on its expertise in AI-driven customer engagement, having received recognition at the MARKies Awards Singapore 2026 for its work in artificial intelligence and marketing automation.
Conversational Commerce and Marketing Automation
AiChat enables businesses to execute the full purchase journey directly within messaging and conversational channels, allowing customers to discover products, receive recommendations, and complete transactions without leaving the interaction.
Through integration with Shopify, the platform connects conversational interfaces directly to commerce systems, enabling real-time access to product, inventory, and order data within customer interactions.
The platform includes an AI-assisted co-pilot that supports sales representatives by surfacing relevant product recommendations during live conversations, enabling cross-sell and upsell opportunities.
Product catalogues and inventory are synchronised automatically, ensuring consistency across systems while providing customers with accurate, real-time availability.
Order data is also integrated into the conversational layer, allowing the system to retrieve order status and respond to customer queries efficiently during post-purchase interactions.
This approach allows commerce workflows to operate within messaging environments, where customer engagement is increasingly taking place, rather than across multiple disconnected touchpoints.
“We are seeing a fundamental shift in how commerce happens, moving from page-based journeys to conversation-driven interactions. We believe many brands operate centralized eCommerce infrastructure while serving customers across multiple channels. Connecting that commerce engine into conversational workflows is what makes in-chat commerce practical for both customers and sales teams,” said Kester Poh, Chief Executive Officer, AiChat.
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Customer Support and AI Ticketing for Ecommerce
AiChat’s platform also includes integrated customer support and AI-powered ticketing, enabling businesses to manage service interactions within a single conversational environment.
Customer conversations requiring follow-up can be converted into structured tickets, assigned to agents, and tracked through resolution.
By maintaining continuity between engagement, transactions, and support, businesses can reduce fragmentation across systems while preserving context throughout the customer journey.
AI-driven automation is expected to handle a significant portion of common customer service interactions, highlighting the growing role of AI-powered ticketing in eCommerce operations.
“We believe AI is fundamentally changing how businesses engage with customers, shifting interactions from fragmented touchpoints to continuous, conversation-driven experiences. With these capabilities, businesses can connect marketing, commerce, and support within a single workflow, enabling more personalised engagement, faster resolution, and more efficient operations across the customer lifecycle,” said Vijay Rathna, Chief Technology Officer, reAlpha.
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