Manifest partners with Adstra to help brands build connected customer experiences through transparent and portable audience identity.
Manifest has selected Adstra as its identity intelligence partner to help brands create more connected customer experiences through audience identity, personalisation, and customer engagement. The partnership is designed to give organisations greater visibility and control over how audience intelligence is built, activated, and measured across increasingly complex customer journeys.
As brands face growing pressure to deliver personalised experiences while navigating fragmented customer interactions, identity infrastructure has become a critical component of customer experience strategies. Manifest said the partnership supports its approach to connecting data, content, and media through a consistent understanding of audience identity.
“Identity has long been one of the most valuable strategic assets in media, but it is now central to creating truly orchestrated and scaled brand experiences,” said Ross Shelleman, CEO, Manifest.
“As the industry continues to consolidate around identity infrastructure, brands are rightly asking important questions about ownership, transparency, and control. We believe identity should empower brands, not lock them into a particular ecosystem,” said Shelleman
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Connecting Customer Experiences Through Identity
According to Manifest, persistent audience identity helps organisations create more relevant experiences across content, media, and customer engagement channels. The company said a consistent view of customer identity allows brands to better understand audience behaviour, activate campaigns more effectively, and improve customer interactions across the journey.
Through Adstra’s identity capabilities, brands can build audience strategies tailored to specific business objectives while maintaining greater transparency into how customer intelligence is developed and used.
The partnership also enables organisations to balance scale and personalisation by providing visibility into audience quality, identity connections, and customer segmentation strategies.
Supporting Audience-First Growth
Manifest selected Adstra for its emphasis on transparency, interoperability, and client ownership of audience intelligence. The companies said brands increasingly want the flexibility to activate customer data across multiple platforms and partners without becoming dependent on a single ecosystem.
“Adstra was built on a simple belief: identity should be an asset brands own, not a dependency they rent,” said Rick Erwin, CEO, Adstra.
“Manifest shares that conviction, and together we’re helping clients build durable audience intelligence that remains theirs as their needs evolve.”
The partnership reflects growing investment in identity-driven customer experience strategies as organisations seek better ways to connect customer data, personalise engagement, and create more consistent experiences across digital and offline touchpoints.
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