BlueConic has acquired Blueshift to combine customer data, AI decisioning, and cross-channel engagement in a unified customer experience platform.
BlueConic, a customer growth platform for B2C brands, has acquired Blueshift, an AI-powered customer engagement platform, to strengthen its ability to deliver real-time personalisation and customer experiences across multiple channels.
The acquisition combines BlueConic’s first-party customer data capabilities with Blueshift’s AI-driven engagement platform, creating a unified solution that enables brands to capture customer behaviour, make real-time decisions, and execute personalised interactions across email, web, push notifications, in-app messaging, SMS, and other owned channels.
The combined platform serves more than 600 brands across retail, consumer goods, direct-to-consumer, and travel sectors.
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Enabling Real-Time Customer Experiences
“Real-time context is the new competitive moat. Brands that own how they capture, decide, and act on first-party behaviour will be structurally harder to compete with as agents become the primary operating model,” said Melissa Murray Bailey, Chief Executive Officer, BlueConic.
The platform is designed to help organisations respond to customer behaviour as it happens, using first-party data to determine the next best action and deliver more relevant experiences across touchpoints.
Bringing Data, Decisioning and Engagement Together
BlueConic captures customer activity across digital and offline channels to build real-time customer profiles, while Blueshift extends those insights into personalised engagement across multiple customer channels.
“For ten years, Blueshift has helped leading brands deliver hundreds of millions of personalised customer experiences a day. Joining BlueConic means customers get a single platform where unified customer understanding, AI decisioning, and cross-channel execution work as one,” said Vijay Chittoor, Chief Executive Officer and Co-Founder, Blueshift.
As organisations increasingly invest in AI-powered customer engagement, the acquisition reflects a growing focus on connecting customer data, decision-making, and execution to deliver more personalised and responsive customer experiences at scale.
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