MoEngage has acquired AI company Aampe to strengthen its agentic customer engagement platform with individual-level AI decisioning and personalisation.
MoEngage, a customer engagement platform, has acquired AI infrastructure company Aampe to strengthen its agentic customer engagement capabilities with individual-level AI decisioning for B2C brands.
The acquisition integrates Aampe’s reinforcement learning technology into the MoEngage platform, enabling marketers to deliver personalised customer interactions by automatically determining the most relevant message, channel, timing, and frequency for each individual customer. The move also expands MoEngage’s AI capabilities while supporting privacy-focused personalisation through anonymised behavioural data.
The acquisition reflects the growing shift towards agentic AI as brands seek more scalable ways to deliver personalised customer experiences.
Advancing Individual-Level Personalisation
“Every marketer wants to show up at the right moment, with the right message, for every individual user. Aampe has built something the rest of the market hasn’t cracked: a system that continuously optimises content, timing, channel, and frequency together at an individual level,” said Raviteja Dodda, Co-Founder and Chief Executive Officer, MoEngage.
The combined platform allows marketers to define campaign objectives, content, and guardrails, while AI agents make real-time engagement decisions for individual customers based on previous interactions and continuously evolving behavioural patterns.
Strengthening Agentic Customer Engagement
“We built Aampe on one conviction: one agent per user, not one model per segment. A per-user agent builds a persistent and continuously evolving understanding of each individual customer, their rhythm, their content preferences, and what actually moves them to act,” said Paul Meinshausen, Co-Founder and Chief Executive Officer, Aampe.
The acquisition unlocks what MoEngage calls a ‘Start Anywhere’ approach. B2C brands can plug Aampe’s per-user agents into their existing customer engagement or marketing automation platform without any disruption; MoEngage customers get Aampe natively, without switching a thing. Either way, individual-level agentic decision-making becomes accessible to every brand.
It also unites both companies’ AI Labs under a single focus: building the next generation of agentic marketing, giving Aampe’s research team production-scale context across MoEngage’s global customer base to accelerate what’s already working
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