HP is expanding its partnership with OpenAI to deploy AI across customer experience, enabling faster self-service, improved partner support and more personalised customer interactions.
HP is expanding its strategic partnership with OpenAI following a series of internal pilot programmes. The initiative centres on OpenAI’s Frontier platform, which HP plans to use across customer experience, partner services and selected enterprise functions, including software engineering, cybersecurity and team member productivity. The platform provides a framework for deploying, governing and managing AI agents across the business.
As it expands the programme, HP plans to introduce AI-powered capabilities across its online store, customer support channels and Partner Portal. The company said more than 80% of its business is conducted through channel partners, with over 100,000 partners using its Partner Portal globally. According to OpenAI, Frontier will help create a more consistent self-service experience across store, partner, chat, and voice channels, enabling customers and partners to access information more quickly, complete routine tasks, and achieve faster resolutions.
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For partners, HP plans to deploy AI agents that provide always-on guidance across programme navigation, business information and partner operations. The company expects these capabilities to improve response times, reduce the manual workload for support teams, and make it easier for partners to access information and support.
HP is also exploring AI capabilities within its Workforce Experience Platform (WXP), where AI agents could analyse device telemetry, support documentation, and operational data to identify issues such as application crashes, Wi-Fi connectivity problems, and device performance. The insights are expected to help service teams resolve issues more efficiently while improving the overall customer support experience.
HP began testing OpenAI Frontier in February 2026 across several business functions, with pilot programmes demonstrating improvements in software development, security operations and workflow automation before expanding into customer-facing services.
HP said Frontier will connect AI models with enterprise data, permissions and evaluation processes while providing governance and deployment controls to support secure AI adoption across customer and partner experiences.
The expanded partnership reflects HP’s strategy of moving beyond standalone AI productivity tools towards integrated AI platforms that combine customer experience, partner engagement and enterprise operations.
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